Main Accountabilities /Key Tasks

• Being responsible for developing Friso Gold category strategy and provide the guidance of brand development priority based on differentiated channel drivers, shopper insight and category data analysis

• Assist shopper marketing lead to set clear by channel promotion guidelines

• Assist Shopper marketing lead of Setting objectives and priorities with relation to the various channels and monitoring the correct execution and effectiveness of the trade marketing programs

• Assist Shopper marketing lead in budget allocation, management and ROI improvement

• Initiating, managing and reviewing key TM programs according to aligned KPI and timeline;

• Acting as the Category expert and information center in the organization

• Generating regular reports and reviews on key projects;

• Build up the communication platform with regional/KA trade marketing, to get regular feedback from channel and customers.

• 会做更多策略性的工作和跨渠道的项目

• 预算，forecast等。理论上两个渠道都要能够了解，但没有的话线下经验丰富，有很好的传统tmkt经验(品牌渠道策略，预测，预算管理)

数据能力强; 强的策略思考能力和数据解读能力; 对于活动roi分析，投资有效性的分析这些都要比较清楚

Knowledge

• ? At least bachelor degree, master degree/MBA is a plus.

• CET >=6, good in written and oral English

• IT skill: MS office, Excel and Power point

• Fluent in English (min. Level 6 CET) and in Mandarin

• Professional skills in Excel and Power Point is a must.

• Minimum of 5 years of experience in sales functional, in which minimum 3 years in trade marketing roles. Category management experience is preferred.

• Experience in IFT or baby care industry will be preferred.

• Deep insight of (Chinese) Trade Marketing & Sales, Category, Channel dynamics and business development;

? Commercial and organizational awareness

Skills

Good Communication

Basic cross-function cooperation skill

上班地址：大上海时代广场

所属部门：销售部