Smart Collaboration Marketing Manager
LenovoMorrisville, north carolina, united statesUpdate time: May 7,2021
Job Description
Position Description:
The future of work is hybrid. It’s flexible. You may work from home, on the
road, on a manufacturing floor, in an office – and maybe many of these in the
same week. We are seeing many businesses prepare themselves to support a
permanent “work from anywhere” model. Ensuring that coworkers in a distributed
workforce can collaborate effectively has become business critical.
Lenovo’s Smart Collaboration business was established long before the pandemic
and continues to evolve and innovate to lead the industry in collaboration
solutions for business. At the core of these solutions is our ThinkSmart
portfolio, supported with intuitive software, and specialized services for
deployment and ongoing management.
We are looking for a seasoned marketing strategist to translate our Smart
Collaboration business goals into marketing strategy. The Smart Collaboration
Marketing Manager will define target audiences, key focus markets, and design
end-to-end marketing plans that support sales teams and reach target audiences
at key points along the customer decision journey.
Our ideal candidate is a self-starter, with experience driving ROI on
digitally led campaigns, planning industry events, creating sales enablement,
working with industry partners, and driving alignment across multiple internal
teams.
The Smart Collaboration Marketing Manager will work with the global ThinkSmart
business unit to produce and deliver marketing collateral and sales enablement
to the Lenovo GEO marketing teams and sales forces. They will need to distill
technical solutions into value-based marketing messaging and feature/benefit
language. They will work directly with the GEO marketing teams and the field
sales organization to collect feedback on programs, disseminate requests, and
communicate new programs.
Work directly with the ThinkSmart BU to:
• Define target audiences and customer decision journey. Develop & execute
global marketing plans to deliver on Smart Collaboration business goals
• Become a Subject Matter Expert (SME) in the area of workplace transformation
and fully understand the various technologies (hardware, software,
accessories) that make up the ThinkSmart solution offerings
• Build feature/value/benefit marketing based on technologies coming to market
• Work with the insights group to understand the global market landscape and
make a recommendation to the ThinkSmart BU as well as direct sales and “go-to-
market” activities for GEO marketing teams and sales
• Coordinate with GEO marketing and enablement teams to align on strategic
programs, build complimentary workstreams, and be the ThinkSmart
representative of the commercial marketing organization within those
organizations
• Present quarterly to sales and marketing leadership on progress and outcomes
• Build and track usage model across all assets to gauge effectiveness and
report overall program ROI• Champion new ways to reach and drive conversations
with commercial IT decision makers and IT influencers via social and of
digital platforms.
• Ensure design, branding, and tone are consistent across all assets
• Manage all event and launch logistics as they pertain to ThinkSmart and
related solutions (i.e. CES, InfoComm, ISE, etc.)
• Ability to quickly build consensus among the GEO organizations and business
partners and stakeholders.
• Ability to be flexible and handle new task quickly and decisively.
• Partners management (Intel & MSFT) and POP process for reimbursement
• SOW management between procurement & agencies
• Travel requirements as needed (est 10% or less)
• Manage and report on an annual budget
Why Lenovo?
Lenovo is a US$50 billion Fortune Global 500 company, with 57,000 employees
and operating in 180 markets around the world. We are #1 PC company on the
planet, BCG's 50 most innovative companies, and one of Interbrand’s 100 BEST
global brands. Focused on a bold vision to deliver smarter technology for
all, we are developing world-changing technologies that create a more
inclusive, trustworthy and sustainable digital society. By designing,
engineering and building the world’s most complete portfolio of smart devices
and infrastructure, we are also leading an Intelligent Transformation – to
create better experiences and opportunities for millions of customers around
the world.
Learn more about why it’s great to work at Lenovo -
https://www.lenovobenefits.com/why-join-lenovo
#### Position Requirements:
• Bachelor’s degree in marketing, business or related field
• 5-7 years’ experience and proven track record in executing successful B2B
marketing programs
• Strong technical acumen with a history of taking complicated solutions and
building simple, impact marketing assets and programs.
• Strong attention to detail and results oriented
• Strong organizational, project management, analytical and quantitative
skills
• Strong written and verbal communication skills
• The ideal candidate would be a resourceful, self-motivated individual
willing to be flexible and adapt to changing requirements when needed
• Candidates must have strong critical-thinking and problem-solving skills
• Strong collaborative experience in teaming with Sales to drive results
• Technology background in either hardware or software required.
• Understand of common relationship sales motions and sales cycles highly
preferred
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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