RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO 主要职责

？ Complete the localization of brand content (including brand value, value support point, selling point and other information) based on brand information and competitive product research report

？ Based on brand strategy and real-time hot topics learning and research of social media, make content creative proposals at the beginning of each month

？ According to the content of the proposal, cooperate with the social media to execute the proposal, and jointly complete the monthly plan calendar and the execution plan.

？ Be responsible for tradition PR article, branding book, user generated content on social media online

？ Content optimization proposal based on data feedback

？ 创建基于品牌资料信息和竞品调研报告等, 完成品牌内容的本地化(包含:品牌价值, 价值支撑点,卖点等信息 )

？ 基于品牌战略和新媒体时时热点学习和调研, 在每月初进行内容创意提案

？ 根据提案内容配合甲方执行,共同完成月度计划日历表和执行方案的计划

？ 负责在线社交媒体的传统公关软文，品牌画册，用户原创内容

？ 基于数据反馈, 进行内容优化的提案

POSITION REQUIREMENTS 职位要求

？ Social media creation experience knows well online social media channels

？ Self-identification has depth, a unique perspective, spirituality, introvert and judgment

？ Branding experience understand brand DNA and unique characteristics that set them apart from competitors

？ Be knowledgeable of social media in China (Weibo, WeChat, RED, KOLs, etc.) and digital marketing tools available

？ Must be fluent in Chinese and English necessary

？ 有社交媒体创作经验, 了解网络媒体渠道

？ 自我认定有深度，视角独特，灵性特质，内敛的判断力

？ 有品牌经验、理解品牌文化和品牌独特性

？ 熟悉国内社交媒体和电子商务工具的运用，（如微博，微信，小红书，KOL，等）

？ 中文流利, 英语能力需要

上班地址：徐汇区长乐路989号世纪商贸广场8层 wework