Social Media Creative Lead
CanvaManilaUpdate time: May 1,2020
Job Description
At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.
Since launch in August 2013 we have grown exponentially, amassing over 15 million users across 179 different countries who have created more than 1 billion designs. We are one of the world’s fastest growing technology companies and we have only achieved about 1% of what we are capable of!
About the team
In the Templates Design Team, our mission is to make amazing social media storytelling and success accessible for everyone. With millions of users using Canva everyday, this is an opportunity to redefine visual communication and have a global impact on the way people create content for social media platforms.
About the role
You will direct the creation of the world’s best collection of social media templates by working with a talented team of product managers, designers, copywriters and content specialists in Sydney and Manila. Your content and templates will be used by millions of people around the world.
Set the trends that people follow to communicate ideas. You’ll be responsible for researching, ideating and articulating what makes a beautiful storytelling template for social media platforms, and bringing them to life.
You’ll use your knowledge of the latest social trends to keep Canva ahead of the curve, working closely with the product teams to understand their roadmaps and ensure that our templates evolve and inform new features. You’ll create and refine our template style guides; and take initiative to propose and implement strategies to improve workflow and process.
We'd love it if you have…
- At least 5+ years experience as a Creative Director, Social Media Specialist or Manager, or Art Director, directing strategy and design for social content.
- Deep understanding of social. You’ll be across every platform and trend, with profound insight on what makes social content successful
- Experience leading creatives, and communicating design feedback to encourage designers to improve their work in accordance with design fundamentals.
- An understanding of various video and social media publishing platforms, so that your content can be designed to better engage & reach audiences.
- An understanding of the key principles of visual storytelling and social media design principles
What you'll do...
- Direct design on key template projects across the Template Design Team at Canva
- Research and direct content strategy for our templates campaigns, working across a broad range of verticals and topics to ensure every Canva user has what they need for social media success
- Brief a design team to create beautiful and usable video and static social media templates
- Brief and manage the asset creation process with our internal and external sources of imagery, music tracks, video footage, stickers, and animations, — so that we have the best assets to work with
- Own curation and quality assurance for social media templates. Work closely with the team developing Canva’s product – and ensure that our templates evolve with and inform our features
- Research competitors, trends, patterns and best-practises, visual/interaction design inspiration, user and business insights
- Ensure our designers create with usability requirements in mind
- Produce and integrate effective & efficient design practices
- Support the team’s scalability through documentation and process improvement
While we won’t be taking any blood samples, we’d love to see some Startup DNA – you will need to be flexible, pragmatic, strategic, tenacious, and take ownership of deliverables and outcomes – ya gotta have hustle!
Benefits:
- Equity options in one of the fastest growing startups in the world
- Fitness membership
- In-house chef
- Sponsored social clubs and team events
- Fun and quirky celebrations
Quick tip: Send your CV along with your portfolio that would best highlight your Social Media works!
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