As a savvy social media specialist you are, well, SOCIAL. You’re able to facilitate conversations among people and communities online and interact with others to answer any questions they may have and provide support. You are our brand ambassador to the public, you are part writer, part teacher, part developer, and part analyst; someone who understands the science/art/existence of social media or how to use it to market our company.  You enjoy writing, tweeting, posting and creating dynamic content for our blogs, promotional posts for social networks.

You also know there is more to understanding social platforms than knowing how to post a tweet or update a Facebook status. You are adept to the constant changing landscape of social media and can ensure that we are always using the platforms in the best way.  You know how to organize content, use correct grammar, and spell things correctly, but more importantly you have an insatiable passion for social media.

Immediate responsibility

SDL was recently acquired by RWS holdings. Your immediate focus will be to support our integration strategy and oversee and drive the migration of SDL’s social channels on LinkedIn, Facebook, Twitter, Instagram and YouTube across to RWS’s social platforms.

Ongoing areas of responsibility        

• Writing social media optimized posts that provide exceptional content for the reader first and foremost, and inform customers of our company, solutions and products in a contextual way, engaging on an emotional, human level.
• Scheduling of social posts to coincide with new product launches, industry announcements, events, press coverage, etc.           
• Moderating social platforms to encourage conversation, remove spam content, respond to reader questions and assist with customer service questions in a real-time fashion.
• Staying current on social platform developments and updates that occur often and without notice, such as Facebook algorithm changes as well as functionality updates on LinkedIn, Twitter, and others.
• Continually optimize programs to grow communities and increase engagement.
• Working with the wider RWS marketing team to create videos, imagery and assets for RWS’s social media channels.
• Analyzing social media engagement metrics, such as new user growth, fan likes, comments and shares, and report these numbers on a weekly basis.
• Monitoring, listening and responding to users in a “Social” way while cultivating leads and sales.
• Developing and expanding community and/or blogger outreach efforts.
• Compiling reports for management showing results (ROI).

Desired Skills and Experience

• 5+ years of Social Media experience.
• Ideally a BA in Marketing, Languages, Communications, or Journalism.
• In-depth knowledge and understanding of Social Media platforms and their respective participants and how each platform can be deployed in different scenarios.
• Experience using Social Media Management systems such as SemRush, HootSuite or TweetDeck.
• Excellent writing, language, and communication skills.
• A team player with the confidence to take the lead and guide other employees when necessary.
• Has a solid technical understanding of the role of social media within the corporate marketing mix and can pick up new tools quickly.