Eaton’s Corporate Sector is currently seeking a Social Video Strategist to join our team. This position is based at our Beachwood, OH location. Flexible hybrid work schedule available. Position Overview: The Social Video Strategist will oversee Eaton's video-centric platforms - primarily Instagram and YouTube - by providing strategic direction, executional expertise and management of those platforms. Reporting to the social and paid media operations manager, this role will be directly responsible for managing Eaton-owned Instagram accounts by developing and executing strategy, creating and overseeing video assets to support the platform's content volume, sourcing user-generated content, identifying and cultivating micro-influencer partnerships, publishing posts, stories and reels, conducting community management of comments and direct messages and measuring performance. This role will also support Eaton's enterprise YouTube account by identifying video optimizations, overseeing implementation of YouTube video setup best practices and developing YouTube video creative best practices to improve SEO rank and view performance. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. In this function you will: Develop and implement Instagram strategy for Eaton-owned Instagram accounts, inclusive of managing content cadence, Instagram functionality mix and asset types, audience growth plan, measurement plan and platform opportunities (e.g., user-generated content, micro-influencer partnership, live streams, etc.) Create "Insta-worthy" creative by shooting and/or editing video footage and/or overseeing development and execution of Instagram creative (inclusive of posts, stories and reels) by providing direction to Creative Center of Excellence Write compelling text to support platform posts, stories and reels, leveraging relevant hashtags to increase reach Publish posts, stories and reels Conduct community management by engaging with comments and direct messages Identify and secure permissions for user-generated content (UGC) for use on Instagram and Eaton webpage galleries Identify and cultivate relationships with micro-influencers on Instagram Enhance and manage enterprise YouTube strategy aligned with platform best practices and video setup optimizations Develop YouTube video best practices, guidance and training to upskill marketers in their video creation for the platform Why work at Eaton? We provide benefits that are industry competitive and focused on employee well-being. Listed below are programs that are offered globally, but program availabilities may vary by site. Flexible work options to help balance work/life demands (at participating Eaton sites) Healthcare/retirement savings programs Competitive compensation packages to reward skills and performance Tuition assistance or financial help for ongoing learning and development Health, Dental, Vision & Wellness programs Donation matching (U.S., Canada, Puerto Rico) When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. Qualifications Required (Basic) Qualifications: Bachelor’s degree (BS/BA) in Business, Marketing, Communications or associated field from an accredited institution At least 5 years of relevant marketing and communications experience, with an emphasis on social media strategy and social video creation Proficiency with social media tools for content scheduling, UGC sourcing, collaboration and management. (Bazaarvoice and Percolate experience a plus) Expert-level knowledge of Instagram and YouTube is required. Relocation assistance is not available for this position. Only candidates currently located within a 50 mile radius of Beachwood, OH will be considered. Active Duty Military Service member candidates are exempt from the geographical area limitation. Must be able to work in the United States without corporate sponsorship now and within the future Preferred qualifications: Understanding of social media KPIs, reporting and evaluation. Knowledge of social media communications, including how to drive engagement, conversations and impact through social media. Video development (creative direction, shooting, editing) specifically for social media platforms. Content development, messaging and workflow management. Experience managing influencer relationships and tracking UGC permissions We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. #LI-AM6 Eaton considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call us at 412-893-3600 to discuss your specific need. Only accommodation requests will be accepted by this phone number. All other inquiries related to your job search will not be supported by this phone number. Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy, helping to solve the world’s most urgent power management challenges, and doing what’s best for our stakeholders and all of society. Founded in 1911, Eaton has been listed on the NYSE for nearly a century. We reported revenues of $19.6 billion in 2021 and serve customers in more than 170 countries. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We have demonstrated our passion for sustainability with the announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. Eaton is committed to having a workforce that is diverse and non-discriminatory at all levels, reflecting the diversity of our customers and the varied environments in which we conduct business around the world. Our success depends on our ability to attract and retain the very best people unlimited by race, color, social or economic status, religion, national origin, marital status, age, disability, veteran status, sexual orientation, gender identity or any protected status. Eaton follows relevant non-discrimination laws and regulations in the countries where we operate. It is the policy of the Company to make all decisions regarding employment, including hiring, compensation, training, promotions, transfers, or lay-offs, based on the principle of equal employment opportunity as defined above. Job: Marketing Region: North America – US/Puerto Rico Organization: Corporate Sector Job Level: Individual Contributor Schedule: Full-time Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes – Hybrid Does this position offer relocation?: No Travel: Yes, 10 % of the Time Indeed Sponsored Job: Yes – SB Rob’s Team