Position Description: The Software Marketing Manager will be an integral part of the Lenovo Services and Software Marketing team focused on engaging, enabling and educating audiences about Lenovo’s Software portfolio. This person will be responsible for brand awareness and demand gen campaigns along with sales enablement. The Marketing Manager will strategize on ways to capture new business and build on existing relationships through marketing collateral, incentives, strategic offers, campaigns, and digital marketing. This candidate will develop messaging and plays appealing to both our end user customers and partner community and will work closely with Lenovo sales teams on execution. Day to Day Responsibilities: • Create and manage marketing plans and content that drives brand awareness, consideration and leads around software solutions • Manage marketing campaigns from planning to tactical execution, tracking and measurement • Successfully drive the strategy and execution across various marketing channels to both end-user customers and for/with our channel partners. • Gain insights through internal and external efforts to fine tune the value proposition, positioning and competitive assessments required to drive success • Develop creative new approaches to reaching audiences and prompting them to take action • Manage multiple programs at the same time with an assertive “drive for results” attitude • Effectively build credibility and mindshare with the sales teams • Assist with sales enablement including part number set up, order management and pricing as needed #### Position Requirements: • Minimum 5 years + product marketing or product management experience for technical products • Services and/or software experience highly preferred • Bachelor’s Degree preferred • Exceptional creative and strategic thinking, customer orientation, open & effective communication. • External partner relationship experience preferred • Outstanding organizational skills and the ability to lead complex projects • Strong presentation and communication skills • Strong analytical and problem-solving skills • Self-driven with strong time management skills • Excellent English written and oral communication skills • Excellent MS Excel, MS PowerPoint, and analytical skills We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.