Solutions Marketing Manager - HPC
LenovoBoulder, colorado, united statesUpdate time: January 19,2021
Job Description
Position Description:
About Lenovo:
Focused on a bold vision to deliver smarter technology for all, we are
developing world-changing technologies that create a more inclusive,
trustworthy and sustainable digital society. By designing, engineering and
building the world’s most complete portfolio of smart devices and
infrastructure, we are also leading an Intelligent Transformation – to create
better experiences and opportunities for millions of customers around the
world. Join us in defining our world of tomorrow and creating smarter
technology for all!
Who You’ll Work With:
Lenovo’s Data Center Group (DCG) provides end-to-end IT solutions and services
for organizations at any scale. We empower the Data-Centered to dramatically
accelerate their organizations, improve their industries, and solve humanity’s
greatest challenges. A trusted partner every step of the way, we provide
reliable infrastructure and support with Smarter Infrastructure Solutions,
Cloud Computing, Analytics and AI, As-A-Service, Edge Computing, and more.
What You’ll Do:
DCG's Worldwide Marketing is looking for a self-starter with experience
building demand generation campaigns and leading engagements with external
agencies. This strategic role has the unique privilege of collaborating with
cross functional teams and alliance partners to craft compelling messages and
to develop go-to-market plans to promote Lenovo’s High Performance Computing
solutions. This is an exciting time for marketing within Lenovo DCG. We are
looking for the candidate who is energized by conceptualizing and executing
multi-channel demand generation campaigns and wants to play a pivotal role in
a growing marketing organization.
Responsibilities:
• Develop a comprehensive lead generation plan across multiple channels to
drive sales and revenue growth for the company
• Work with alliance partner, external agency and product segment teams to
optimize spend, creative, and messaging amongst lead generation vehicles
• Build demand generation plan to increase new customer acquisition
• Create highly engaging, strategically focused campaigns that spark interest
from our target audience
• Development of marketing success criteria, with tracking & readout against
goals done on a monthly basis
• Translate business objectives into marketing tactics
• Lead marketing test strategies and methodologies to identify attributes of
successful offers, content types, and delivery tactics, and when required,
refine strategies based upon findings
• Oversee and QA all marketing work streams to ensure all elements of the
campaign are accurate prior to launch
• Partner with the tele-sales organization to facilitate customer acquisition
and opportunity identification
• Evaluate funnel conversion, repeat and penetration rates, and engagement
metrics and provide recommendations for continuous improvement of metrics
• Participate in defining requirements for CRM infrastructure and campaign
reporting
#### Position Requirements:
Basic Qualifications:
• Undergraduate degree in Marketing, Communications or relevant field
• 5-7 years’ experience and proven track record executing successful B2B
direct marketing programs; paid media experience a plus
•Demonstrated Demand-Gen capabilities/experience
• Familiarity with social media & digital marketing
• Strong written and verbal communication skills
• Attention to detail
• Strong organizational and time-management skills
Preferred Qualifications:
• MBA
• Experience in the High Performance Computing industry or domain
Why Lenovo?
Lenovo is a US$50 billion Fortune Global 500 company, with 57,000 employees
and operating in 180 markets around the world. We are #1 PC company on the
planet, BCG's 50 most innovative companies, and one of Interbrand’s 100 BEST
global brands. Focused on a bold vision to deliver smarter technology for
all, we are developing world-changing technologies that create a more
inclusive, trustworthy and sustainable digital society. By designing,
engineering and building the world’s most complete portfolio of smart devices
and infrastructure, we are also leading an Intelligent Transformation – to
create better experiences and opportunities for millions of customers around
the world.
Learn more about why it’s great to work at Lenovo -
https://www.lenovobenefits.com/why-join-lenovo
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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