About Accenture：

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.

For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .

About Accenture Song：

As one of the key services under Accenture, Accenture Song is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accenturesong.com to find out more about us.

Key Responsibilities

• Lead performance marketing and growth hacking engagements where Accenture is actively managing a Client’s Performance Marketing strategy and execution. This may involve architecting the performance marketing and growth strategy, conducting audience and media research, data modeling, providing campaign strategy, optimizing campaigns for business growth, creating performance reporting, and making program improvement recommendations.
• Review and understand the marketing situation analysis for brand/strategy
• Utilize media research tools and resources to aid in campaign management
• Develop and present comprehensive performance marketing strategy and plan to internal stakeholders and clients.
• Manage marketing analytics and operational resources
• Lead performance marketing consultative engagements by collaborating with internal Accenture colleagues, our Clients and their marketing agencies to transform the marketing and analytics organization
• Support the creation of business development proposals
• Actively help to develop and grow Accenture’s Marketing Services offering by contributing to POVs and exchanging knowledge with colleagues
• Keep in front of industry and paid media trends and developments by conducting research, engaging in training and attending industry events