Western Digital Corporation is the world’s largest data storage company with a leading portfolio of HGST, SanDisk, G-Technology and WD brands covering flash and disk-based solutions. Deployed by the largest and most prominent organizations worldwide, Western Digital solutions are everywhere, touching lives and enabling great value from the data they possess.

Tools and assets creation        

• Develop field team enablement collateral. Work with regional marketing and channel teams to create a range of assets with business outcomes-led messaging.

Target market and buyer persona positioning

• In conjunction with product and the wider go-to-market team, use market segmentation to position products for the China channel.

Go to market planning

• Work with product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programs and sales tools. Support regional marketing with launch activities by playing the role of the product expert.

Effective marketing across full lifecycle

• As part of the go-to-market team, communicate core messaging and coordinate communications with regional marketing teams throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals.

• Excellent communication skills - articulate in both Mandarin & English 
• Self starter & a go-getter with a hunger to achieve results
• Demonstrate strong product marketing knowledge
• Be market and client focused
• Excel at story-telling
• Demonstrate a clear results focus and strong organizational skills
• Be a relationship-builder
• Be passionate about growing the products and have a genuine interest in developing your skills
• Have an intellectual curiosity about how data and analytics solve critical business issues
• Electronics Engineering degree is preferable
• Masters in Business Administration is preferable

All your information will be kept confidential according to EEO guidelines.