Job Purpose：
？ Gain paid & free traffic to stores
？ Improve consumer conversion basis on AIPL methodology to support sales incremental.

Scope：
Paid Media（ALL channel：Tmall, JD, Official Site）
Content Media（Tmall, JD）
Databank（Tmall）

Key Responsibilities：
1. Strategy communication & Plan making
? Assist EC marketing manager to build constructive investment strategy and purpose communication plan to deliver better ROI.
? Build paid media & content media execution plan under brand strategy,launch campaign concept and operation target result.
2. Analysis and Result Tracking
? Directs internal & external partners as required to ensure effective and efficient translation of communication strategy into execution plan.
? Measure and report performance of EC marketing campaigns（ROI & KPIs）.
? Leverage uni-marketing tool like uni-desk,databand..etc. to maximize traffic planning.
? Daily paid media investment tracking and sales contribution day to day check on the efficiency and keep optimization.
3. Project Management & Execution
? Content：
a. Plan and manage the social content on marketplace like Tmall Weitao,JD store news and other emerging channels.
b. Maximum utilize brand asset in content operation to drive traffic to stores with expected ROI or CPS performance.
? Paid Meida：
a. Improve the conversion funnel penetrance (TM/JD/OS) and optimize EC paid traffic.
? Co-work with operation and merchant on sales deliver.

Job Requirements：
The candidate is a passionate expert of the digital landscape in China with an understanding and appreciation fashion industry. Working closely with Brand MKT and EC Operations, he/she will assist EC Marketing Manager to develop business growth and consumer conversion. Expertise in EC channel paid media and content media investment strategy to secure the ROI or well-perform data result .
? Education: Bachelor degree or above, preferably in Fashion & sports industry, minimum 2-year E-Commerce or digital marketing experience。
? Good knowledge in digital content development, SEM and SEO. Social CRM and EC MKT campaign experience will be a plus.
? Proven digital marketing initiative and experience with successful campaigns.
? Positive working attitude,strong pressure resistant will be must-have capacity.
? Detail-oriented and focused on quality control and execution efficiency.
? Fluent in English.

上班地址：上海市南京西路1468号中欣大厦1007室