ESSENTIAL FUNCTIONS/RESPONSIBILITIES:

• Assist line manager to develop brand strategy, including
• Identify key battle field, target consumer and clear strategy for sports marketing, mainly for Oakley.
• Develop and execute annual marketing plan , key brand projects to achieve both brand and business target.
• Communicate with global marketing team to ensure the good understanding for global campaign concept, creative guidelines, assets, usage rights and to be the core player to leverage the global assets for local needs and cascade the information to sales team.
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• Independently brand management, including
• Lead and work with cross-function team to ensure good in-store brand exposure for Oakley by leveraging marketing assets, including window, lightbox …for both permanent and seasonal merchandising tools.
• Understand the products , work closely with product, training teams to adapt the rich and convincing product storytelling content for local WS customer education.
• Evaluate and initiate sponsorship for key races/events /athletes to enhance both brand professionalism and awareness among right TA
• Work internally with brand development, social/digital and PR team to maximize the impact of races/events and athletes exposures.
• Monitor the market trend and conduct competitor intelligence.
• Brand level report update including biz. review, budget, campaign calendar, product feedback…etc.
• Work with team to provide support and implement brand level marketing tactics such as Optical Fair, Roadshow…
• Other adhoc projects may assigned by line manager

Skills/Requirements

• Big passion for sports brand
• Owns the knowledge of sports sponsorship and sports marketing, over 5 years’ experience on planning & executing sports marketing program
• Strong coordination and communication skill (with bilingual communication capability) are required.
• Capability of initiative, creativity and strong ownership are also required.

上班地址：陕西南路288号环贸广场二期26楼