Summary:

• Lead the execution of the short to midterm marketing commercialization strategy for assign brands. Activities include: Collaborate with sales and customer marketing team for product listing, brand presentations and market competitor analysis.

Essential Duties and Responsibilities:

Strategy

• Support short to mid-term Marketing Commercialization strategy implementation for assigned brands, country
• Support preparation for brand business reviews

Innovation

• Support the commercialization process of NPD & lead the trademark registration process.
• Prepare the data & analysis for assumptions for Major Expenditure Authorization & support MEA draft

Consumer Communication

• Responsible for the execution of media strategy with support from the manager.
• Lead and drive artwork preparation & changes
• Leads barcode management, label change & pricing maintenance.
• Support in managing local social network (if any)

Processes

• Own Step 1 & 2 - share analytics
• Collaborate with Sales & Customer Marketing team to drive execution of Sales & Trade promotions
• Track sales, market shares & NPD performance
• Provide analysis and data required to form the pricing strategy.

Stakeholders

• May interface with GM Country, Country Manager, Marketing Commercialization team, Global Marketing teams
• Work closely with Customer marketing team & Sales team on excellence executions

Required Skills / Experience / Competencies:

• Bachelor Degree in Business and/or Marketing. Those with Masters/ MBA is preferred.
• 1-4 years of Commercial experience (Sales/ Trade Marketing/ Marketing)
• Experience in FMCG will be added value

Preferred Skills / Experience / Competencies:

• Fulfill Success Driver and CDG proficiency on assigned level and job.
• Marketing Technical Competency proficiency level: Stage 1 - Learning & applying, Stage 2 - Working knowledge teaching others, Stage 3 - Expert teaching others

Job Requirements:

• Permanent full time role.
• Fluent in conversational and written English
• Highly organized with the ability to multi task, high sense of urgency and keen attention to details
• Strong communicator and team worker, to work across functions and levels
• Understand ACNielsen syndicated data, MINE, and adopt processes
• Strong interest in domestic/regional commercial careers
• Preferably Mobile, at least within [INSERT CLUSTER/COUNTRY NAME]
• Hight level of autonomy

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