Operational Brand Management & Customer Excellence

• Actively contribute to the development of the brand strategy by providing customer insights acquired during interactions with external and internal customers in accordance with the CDTI
• Participate in the development of the Business Action Plan in close collaboration with the MH
• Ensure full implementation of the operational Business Action Plan in close collaboration with the key functional team members
• Keep the Business Action Plan updated, implement the plan to ensure that Brand objectives are realised
• Lead the operational roll-out of the pre-agreed strategic and operational plan (campaign task force, monthly implementation meeting)

• Identify potential new market insight and collaborate with Market Intelligence to leverage all important market data to refine action plans or to prioritize activities.

• Develop and understand market research principles/sources/tools/methodology

• Prioritizing individual work activities
• Propose Budget spend on the defined territory

Customer

• Gain insight into market and effectiveness of campaign through at least 3 full days with customers including minimum 36 field visits

Communication & Promotion

• Develop all campaign material and all the briefing documents to ensure maximum impact
• Leverage guidelines from global brand team and brief campaign task force accordingly to ensure respect of international guidelines
• Manage actively agencies to ensure optimal use of available financial resources
  • Briefing and selection of agency
  • Review performance of agency and costs
• Collect adequate feedback on promotional material/items at feedback meetings with local country product manager
• Organise, in collaboration with the medical team as required:
  • Advisory boards, round tables or other expert meetings
  • National symposia/ Webx/ Webcast/ Vitual summit
  • Launch meetings
• Be actively involved in the organisation of regional and national sales meetings/business reviews as required
• Ensure full compliance of material / activities with ethical and AZ Pharmacode (demonstrate and ensure active respect for values, business ethics, local laws, policies and marketing procedures)

Cross -Functional Relations

• Act as a key element of the cross-functional team
• Able to work among virtual highly matrixed teams with proven effectiveness.
• Sales force: 
• Accompany reps at regular intervals to gain insight on current and future marketing initiatives
• Provide training to new reps on the promotional materials and product strategy
• Answer questions from sales force (on promotional material and brand strategy)

Level of Autonomy

• Ability to lead the execution of the above listed tasks in consent with direct manager.

Date Posted

08-Jan-2020

Closing Date

18-Jan-2020

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.