Sr. Brand Manager
礼来中国ShanghaiUpdate time: August 20,2019
Job Description
The Sr.Brand Manager position is created to be responsible for launching Anti PD-1 mAb, a brand new asset of Immuno-Oncology in China. This role will be primarily focused on building the brand strategic plan before the product is commercialized and mainly designing & executing the launch campaign after the product is launched. It will be required to fully understand the market and HCP insight, create brand core elements, execute external brand communication/launch campaign and engage KOL. As a launch core team member, Sr.Brand Manager will collaborate with multiple cross-functional members such as Market Research, Medical, PRA. The ability to synthesize customer insights to brand strategy and influence thought leader network will be a key successful factor.
基本资格要求
Key Responsibilities
- Understand the customer, market and the environment in which customers live and seek to achieve their goals (40% Hodgkin lymphoma + 60% esophageal cancer)
- Discover and synthesize deep customer insight (HL + EC)
- Defined the market as well as the most important current and future market factors, including the identification of opportunities and threats
- Identified relevant competitors, strengths and weaknesses of Lilly’s capabilities and brands, and the most important current and future competitor actions and how they are likely to affect customer experience and/or brand success
- Lead the brand building process for brand positioning strategy and contribute in HCP core message element
- Co-develop the HL disease educational and product promotional solution
- KOL Engagement (60% HL KOLs + 40% gastrointestinal KOLs)
- Assist thought leaders engagement in targeted therapeutic areas (lymphoma+ gastrointestinal)
- Participant HL+EC TL commercial advisory board, to guide brand strategy
- Establish key relationships with external KOLs
- Launch Campaign Execution (50% P2P programs + 50% additional online programs)
- Develop and makes decisions within guidelines/policies and lead medium launch projects/programs/solutions with team and conduct some portion of launch campaigns to deliver consistent brand messages
- Co-develop the HL promotional content (e.g. video, slides) for product launch campaign
- Agency and Business Partner Relationships Management
- Interface with the strategic agency account as the single point of contact
- Oversee the OPEX budget for agency activities to stay with the plan
- Manage the performance of agency partners through both internal and external communication
- Internal Communication
- Deliver training of product knowledge and brand strategy to the sales force
- Design the training materials and sales tool
- Drive internal business planning process (i.e. strategic, customer and operational plan)
地区
亚洲/太平洋地区
国家
中国
城市
上海
职位过期
2020-07-14
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