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Sr. Brand Manager
礼来中国ShanghaiUpdate time: June 22,2019
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Job Description
上海市
Development of brand strategy and key marketing key activity for PRN & OaD and new BPH+ED retail launch brand strategy and programs, to drive Cialis high growth in retail.
Develop Differentiated PRN & OaD products mix strategy
  • Develop clear and differentiated PRN & OaD marketing/product strategy and operational plan to deliver on brand sales and SOM expectation
  • Lead BPH+ED launch in retail channel, develop clear BPH+ED positioning, product mix and operational plan to ensure success launch
  • Closely monitor market trend, competitive environment and customer insight, deep analysis on all possible business data to identify growth opportunity
  • Provide accurate SKU forecast to ensure supply


Key retail customers/pharmacist education engagement & solution
  • Lead the development of all marketing initiatives to increase Lilly retail & Cialis brand awareness within key retailers and pharmacists, to maintain leading SOV beyond competitors
  • Evaluate effectiveness of all marketing activities and make continuous improvement
  • Lead the development overarching brand messages and create graphic, content and other digital materials based attributes of all communication channels
  • Manage all activities within given budget and evaluate overall ROI to improve cost efficiency
  • Regularly marketing programs/resource efficiency analysis reports to continuously generate learning

基本资格要求




  • +8 years proven and trackable brand and product management experience in MNC consumer/healthcare company
  • Strong capability in strategic thinking and manage complex under multi-tasks;
  • Strong logical thinking and figure sensitive
  • Good communication skill with cross functions
  • Be able to engage and influence internal and external stakeholders to change perception or obtain commitment;
  • High results orientation and sense of personal accountability;
  • High integrity excellent interpersonal skill , team engagement;
  • Bachelor or above Degree;
  • Fluent in English and Mandarin.

  • Experience in pharmaceutical company Rx retail brand marketing is highly preferred
  • Willing to travel is preferred


地区

亚洲/太平洋地区

国家

中国

城市

上海

职位过期

2019-07-27
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