DESCRIPTION OF THE POSITION

Labbrand is looking for a sharp and responsible Corporate Branding Specialist to join our Corporate Branding team, based in our Shanghai headquarters. You will help to develop and manage our own brand to be more powerful and successful. You will keep track of our brand images, explore branding activities to promote our brand, share our knowledge and insight on different platforms online and offline, and help maintain public relationship with correspondents, media and related associations.

DETAILED RESPONSIBILITIES

Project operation:

• Support in the development of our corporate branding collateral for our global offices

• Translation of corporate content (English-Chinese and Chinese-English)

• Work closely with the team on content creation that reflects the company’s spirit of brand innovations.

• Manage website, social channels (such as Wechat and Instagram) and company newsletters.

• Assist with public relations, correspondence, media enquiries.

• Assist with event planning and management

• Support the corporate branding activities of MADJOR, Labbrand’s digital transformation agency

Supporting business development:

• Assist in customer relationship management including customer data base maintenance, targeted e-mail campaign, etc.

• Assist in the creation and management of Business Development specific collateral like case studies, client testimonial and campaign materials.

Note: this responsibilities list is non-exhaustive.

REQUESTED COMPETENCIES

General：

• Native Chinese, fluent in spoken English, strong writing ability in both English and Chinese

• Result and customer oriented

• Strong sense of accountability and responsibility with integrity and trust

• Ability to progress autonomously and strong learning ability

• Collaborative sense

• Cross cultural Sensitivity

Corporate Branding specific：

• Bachelor degree or above, major in public relations, journalism, marketing management, advertising, English Literature or related fields.
• 3 years' experience either in client side marketing department or agency-side corporate branding department

• Second languages, especially French, is a plus

• Strong writing capability with a passion for content creation

• Brand thinking and capacity for abstraction

• Good sense of aesthetics; design or art background is a plus.

• Quality acumen with an attention to details

• Translation experience is a plus

上班地址：M50创意产业集聚区中国上海市莫干山路50号7栋202室