Being a Mars Associate is all about opportunity. The opportunity to do the kind of challenging, interesting work that shapes the world’s best-loved brands. To work with real purpose, supported by talented, friendly people from all sorts of different backgrounds. And to access the tools, training, and experience you need to have a positive impact on our business, on the planet, and, most importantly, on your own career. Being a Mars Associate is more than a job. It’s the opportunity to start your tomorrow, today.

Sr Digital Marketing Manager
Mount Arlington, NJ

The Sr Digital Marketing Manager drives the US digital business (mms.com), defines future growth opportunities (occasions, media, partnerships, etc.), and uses a data-driven approach to maximize strategic decision-making for the performance of the channel.

This role will manage the multi-million dollar paid media budget and portfolio, including online performance-based marketing channels (e.g. search, social, CRM, display/retargeting, affiliate, podcasts), and more traditional offline marketing channels (e.g. TV, radio, print, direct mail), for both our DTC and B2B businesses. This associate will also oversee any brand research and tracking, as well as the day-to-day partnerships with our media and advertising/marketing agencies. This role will manage a small team, and collaborate with internal associates such as Brand Marketing, Retail Marketing, and Merchandising in executing 360 campaigns for the M&M’s brand. Lastly, this associate is responsible for communication on performance trends & results and informing senior leadership on a weekly/monthly/quarterly basis, highlighting opportunities for continuous improvement.

What are we looking for?

• 5+ years of digital marketing experience at a similar level
• Hands-on experience with DTC acquisition marketing initiatives (Google, Facebook, etc.)
• Demonstrated experience managing 7-figure annual media/acquisition budgets, including forecasting and budget allocations. 
• Ability to develop marketing strategies and successful executions in a highly tactical and promotional environment, while remaining true to brand’s character and position
• Demonstrated success implementing, monitoring, measuring, and recommending course-correcting marketing initiatives
• Experience working with, and overseeing, external media, PR, and creative agencies 
• Ability to make business decisions using data and test-and-learn approach
• Creative thinker, with strong analytical skills
• Excellent written, verbal, and interpersonal communication skills 
• Minimum of a BA/BS in Marketing or Business o    Administration
• Nice-to-have: Amazon marketing and B2B marketing experience

What would be your key responsibilities:

• Ensure execution of the marketing strategy and plan, including using data to make decisions and propose new tactics for business growth.
• Development of promotional strategies and management of promotional calendar and related activations for all of US Digital.
• Collaborate with Director and other team members for merchandising/pricing, creative assets, customer service, supply chain, and business development.
• Regular monitoring, analyzing for trend, recommendations of improvements and reporting of performance against marketing KPIs (current plan and prior year) for sales channels 
• Handle day-to-day management/accounting of marketing budget and accrual process.
• Contribute to annual marketing strategy and lead planning processes as needed.  
• Partner with cross-functional team members to ensure shared goals, objectives and initiatives are realized while making decisions in line with the Five Principles.
• Great Line Manage expectations: Recruit, onboard, develop and engage Associates to maximize performance the Mars Way.

#LI-KW1

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.