Honeywell HBT G. China is seeking a Senior Digital Marketing Specialist based in Shanghai China responsible for online and social media communications and programs to ensure delivery of work that is targeted to the customer marketing objectives and expectations of the HBT GC businesses as defined in the program brief, editorial plan while building the brand. The role reports directly to HBT G.C customer marketing leader who is based in Shanghai, China.

RESPONSIBILITIES

Digital Program Excellence.

• Owns responsibilities for online and social media platform as well as programs design and implementation control including websites, SEO, WeChat, Marketo, Baidupedia, Baidu Knowhow and other communities to drive impression and leads.

• Practice digital analytics skills (web analytics/social listening) to support content development/program design. Supports and leads concepts and copy as directed in the project/program brief.

• Establishes and communicates conceptual and stylistic direction on projects to creative teams to execute powerful digital solutions for marketing communication needs.

• Seeks creative solutions to present information beyond traditional formats, including infographics, graphs, images or charts, multi-media tools.

• Makes engaging and shareable content in different platforms. Works with other functional teams and Business Units (BUs) to optimize insights and establish continuity in branding and voice.

Customer Marketing (Functional) Effectiveness.

• Lead the digital implementation of an Integrated Marketing Campaign with lead-to-revenue in mind

• Lead the HBT new website (Joule) implementation by co-work with the Global HBT and Honeywell China digital team

• Support GBE digital communication execution including eDM, Wechat, online survey etc.

• Manage digital vendors to identify new opportunities for growth and improvements

• Documents and maintains processes and content repositories. Ensures coordination and collaboration with Honeywell Corporate level initiatives.

• Identifies emerging trends and technologies and recommends appropriately.

• Works within project budgets and drives in-house efforts

Brand Compliance.

• Develops, establishes and enforces a Honeywell editorial style in consultation with Marcom leaders and Corp Communications.

• Communicates throughout Marketing organizations.

• Work with Marketing Communications and Corporate Communications to optimize and adapt standards for business needs.

• Assesses quality of work through processes for proofing, consistency, and Honeywell brand compliance.
  

POSITION PROFILE

Creative/communications professional with a writing background and 5 years of experience developing comprehensive digital communication programs in agency and/or corporate environments.

Basic Qualifications.

• BA/BS degree in English, Journalism, Literature, Advertising or related field.

• 5+ years in creating integrated B2B and B2C communications in a complex channel environment.

• 5+ years in implementing websites, SEO and Wechat social programs

• Good digital analytics skills

• Good master of HTML, able to create H5 with digital tools

• Understanding of marketing automation processes from market to Salesforce.

• Mix of corporate and agency experience preferred.

• Strong project management skills.

• Strong personal user of social media (Wechat, Weibo, LinkedIn etc).

• Strong writing, communication and presentation skills.

• Fluent in English.

• Interpersonal skills, including the ability to quickly establish and maintain rapport.

• Global experience. Familiarity with translation and cross-cultural issues to leverage global resources
  

Additional Qualifications.

• Retail, trade, B2B expertise.

• Strong planning skills.

• Ability to motivate cross-functional teams, and the capacity to work in a geographically dispersed organization.

• Conflict resolution and integrative bargaining skills.

• Flexibility and resilience, including ability to adapt to changing/uncertain conditions.

• Utilizes support functions and all other available resources to apply best practices.
  

上班地址：环科路555号