Sr. MKT Manager- Strategic Planning
AstraZenecaChina - shanghaiUpdate time: January 15,2020
Job Description

Job requirements /工 作 要 求 

  • Academic / Professional qualification / 学 历 / 专 业 资 格

At least a university graduate, preferably in Medical or related majors

4-5 years’ experience in product/brand marketing preferably within the industry. 

Demonstration of leadership and line responsibility. 

  • Technical / skill training / 技 术 / 技 能 训 练

ESS & territory management

Basic marketing knowledge

Presentation skill

Pharma. industry insights and expertise

Working experience (No. of years / 年 资, Job function / 工 作 功 能, Business types / 业 务 种 类 )

  • Essential     必 需      

Management consulting, at level of Engagement manager/Project leader (preferred)

or

5-8 years experience in product/brand marketing, new product planning/BD, strategic consulting within the pharmaceutical industry.

             Desirable    理 想

Additional cross-functional experience: sales management, medical

  • Language ability / 语 言 能 力

Proficient in oral and written communication (English)

  • Computer literacy / 电 脑 知 识

MS Office

Functional Competency/胜任能力

Customer and patient Insights

Understands customer needs, behaviours, motivational drivers and how they are influenced. Knows how to segment and target customers to align the development and execution of marketing initiatives

Data Gathering and Analysis

Design, develop and implement appropriate approach to collect, assess and maintain information. Draws business-relevant conclusions from information

Strategic Thinking

Understands the inter-relationships of business drivers to make sound strategic decisions that build the sustainable competitive advantage of the product/brand or company

Define winning brand strategies

Understands marketing principles, and applies them through the process involving analysis, positioning, planning marketing mix, budgeting and control

Design compelling experiences and Execute with brilliance

 Develops compelling and differentiated offerings that build distinctive and long-lasting brand desire in the minds of customers

 Engage with the broader organization

Ability to engage and influence internal and external stakeholders to change perception or obtain commitment

Other leadership competencies:

  • Driving results
  • Managing project complexity
  • Decision making and problem solving
  • Communication and negotiation skills
  • People development
  • Flexible approach

Date Posted

15-1月-2020

Closing Date

28-2月-2020

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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