Job requirements /工 作 要 求
- Academic / Professional qualification / 学 历 / 专 业 资 格
At least a university graduate, preferably in Medical or related majors
4-5 years’ experience in product/brand marketing preferably within the industry.
Demonstration of leadership and line responsibility.
- Technical / skill training / 技 术 / 技 能 训 练
ESS & territory management
Basic marketing knowledge
Presentation skill
Pharma. industry insights and expertise
Working experience (No. of years / 年 资, Job function / 工 作 功 能, Business types / 业 务 种 类 )
- Essential 必 需
Management consulting, at level of Engagement manager/Project leader (preferred)
or
5-8 years experience in product/brand marketing, new product planning/BD, strategic consulting within the pharmaceutical industry.
Desirable 理 想
Additional cross-functional experience: sales management, medical
- Language ability / 语 言 能 力
Proficient in oral and written communication (English)
- Computer literacy / 电 脑 知 识
MS Office
Functional Competency/胜任能力
Customer and patient Insights
Understands customer needs, behaviours, motivational drivers and how they are influenced. Knows how to segment and target customers to align the development and execution of marketing initiatives
Data Gathering and Analysis
Design, develop and implement appropriate approach to collect, assess and maintain information. Draws business-relevant conclusions from information
Strategic Thinking
Understands the inter-relationships of business drivers to make sound strategic decisions that build the sustainable competitive advantage of the product/brand or company
Define winning brand strategies
Understands marketing principles, and applies them through the process involving analysis, positioning, planning marketing mix, budgeting and control
Design compelling experiences and Execute with brilliance
Develops compelling and differentiated offerings that build distinctive and long-lasting brand desire in the minds of customers
Engage with the broader organization
Ability to engage and influence internal and external stakeholders to change perception or obtain commitment
Other leadership competencies:
- Driving results
- Managing project complexity
- Decision making and problem solving
- Communication and negotiation skills
- People development
- Flexible approach
Date Posted
15-1月-2020Closing Date
28-2月-2020AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
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