YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Senior Manager HCP Marketing - Rare Disease, are to: 

• Demonstrate a strong understanding of brand issues, priorities and competitive threats in order to clarify the key objectives and effectively design and implement programs;
• Have a high degree of comfort for making decisions and working independently;
• Have a high degree of interaction with other functional groups;
• Measure the results of all activities relative to the group objectives;
• Contribute to the development and execution of effective HCP marketing tactics and programs, as a member of the Cardiopulmonary marketing team;
• Lead congress planning, execution and tracking;
• Lead speaker program planning, execution and tracking;
• Manage relationship with internal partners as it relates to data for the brand (external and internal);
• Interface with applicable internal functions as it relates to brand activities and provide leadership/support on behalf of brand;
• Collaborate on joint commercial strategies with Sales and take a leadership role with the Sales and Marketing Ambassador (SMA) program.

WHO YOU ARE

Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelor's degree with at least five years of experience in a healthcare field and at least one year in a marketing role, (M.B.A or advanced degree with at least three years of relevant experience will also be acceptable);
• Strong experience in developing and implementing digital marketing programs;
• Demonstrated ability to be a high-level contributor or leader of multiple projects, processes or functions;
• Have a strong ability to converse with professionals about several disease states/product categories;
• Have a demonstrated ability to present complex issues to higher level management and contribute to high level presentations and discussions;
• Willingness to travel (20% to 25%) post pandemic;
• Demonstrated analytical and problem-solving skills and excellent written and verbal communication skills.

Preferred Qualifications:

• A combination of education and experience.