Bekaert (www.bekaert.com) is a world market and technology leader in steel wire transformation and coating technologies. We pursue to be the preferred supplier for our steel wire products and solutions by continuously delivering superior value to our customers worldwide. Bekaert (Euronext Brussels: BEKB) is a global company with almost 30 000 employees worldwide, headquarters in Belgium and € 5.1 billion in combined revenue.

• Understand market and related industries for different products, foresee and prepare for essential market changes
  • The key drivers for market growth
  • The impact from macro economy and industry
  • The alerts and preparation for market changes
    

• Understand customer value proposition, competition environment and thus better understand customer needs
  • Thorough analysis and highlights both local market and worldwide market
    

• Understand competition environment, deepen Actionable Business Intelligence within RR’s Field of Play
  • KSF of competitors
  • Alert of competition movements
    

• Segment products and define product positioning and sales strategy
  • Product segmentation
  • Value proposition for products in each segment
  • Product mix and pricing in different target customers
  • Market share per product
    
• Coordinate and conduct short term and long term strategic planning
  

• Enhance Bekaert market leader image by defined marketing/branding strategy. Set up networking with collaborators in industry to better understand market
  • Industry seminars
  • Own seminars
  • Paper issuing
  • expo
  • seasonal gifts, …
    

• Team leadership
  • Performance management
  • Team coaching and development
    

• Understand the process of customer driven insight generation and derived proposition building
• Be familiar with defining Product Roadmaps
• Be familiar with business innovation from point of view of business modeling and value chain mapping
• Knowledgable on margin management from a product marketing point of view
• Have insight into market mechanisms (customers, end-users, sub-contractors, competitors, etc….)
• Good planning & project management skills
• Open, professional communication & influencing skills,
• Pragmatic and results-driven
• Technology background, market interest and be passionate about products
• Minimum 10 years of industrial marketing & sales experience in a management role
  

You grow, we grow... Better together. Bekaert offers continuous development opportunities.