Description

Join a team that is changing millions of lives.

Transforming smiles. Transforming lives. Transforming an industry.

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our teams are constantly pushing the boundaries of what’s possible.

Ready to join us? 

About this opportunity

The Invisalign brand is looking for a passionate, professional marketer who thrives on building brands that professionals and consumers love. We are looking for a marketing maven who is excited about creating strategies that will drive the usage of Invisalign clear aligners with general dentists in North America.  

The ideal candidate is a marketer who is passionate about developing end-to-end commercialization, go-to-market strategies.  These strategies encompass omni-channel marketing including digital, print, field sales and customer events.  He/she must demonstrate an ability to work through a matrixed environment, as s/he will have to influence stakeholders across the consumer, professional, IT and sales teams. S/he must have the ability to analyze data, derive insights from the data, and be able to create go-to-market plans from the uncovered insight and drive results.  This candidate has to take initiative, execute with excellence, be detailed oriented and at the same time operate with a passion to continuously test and learn as a core framework to better understand consumer behavior.

If you are looking for your next opportunity to create new smiles every day, we want to hear from you!

In this role, you will…

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple customer touch points
   
• Understand the dental professional as a consumer, the professional behavior, and key barriers to adoption and be able to effectively incorporate insights into the development of an online user experience to drive onsite conversion.
   
• Create event strategies to pull through channel marketing, sales, and product strategies. Lead a team to drive execution of events.

• Responsible for developing internal and external campaigns, content strategies, and customer journeys.

• Oversee website analytics, user insights, and content (imagery, written and video) designed to drive lead conversion.  Build metrics, KPIs and analyze results to improve campaign performance.

• Owns new provider acquisition and conversion strategies to onboard new doctors as Invisalign providers.

• Lead continuous A/B testing and predictive marketing techniques to drive conversion.

• Collaborate closely with our design agency and internal teams to deliver the appropriate content at the proper time to maximize conversions and increase utilization.

• Develop and execute campaign strategies in both print and digital.

• Lead cross- functional teams and collaborate closely with internal and external partners, including agencies.

• Have depth of knowledge leading effective B2B digital strategies with marketing automation and digital media.

• Keep abreast of relevant social media sites, industry digital media, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

• Experience in building the campaign strategy to launch new products/brands into market

• Work closely with company’s internal and external agencies as well as contractors to drive asset development.

• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

• Experience driving brand and messaging across key customer events and tradeshows.

• Ability to lead and develop high performing teams.

ADDITIONAL RESPONSIBILITIES

• Ability to work in a fast-paced environment
• Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
• Participate in proactive team efforts to achieve departmental and company goals.
• Perform other duties as assigned
• Responsible for the strategy and development of key customer events and tier 1 tradeshows.

In this role, you’ll need …

• Customer UX focused
• Excellent writing and communication skills
• Strong analytical skills for business analysis
• Strong presentation skills
• Strong project management
• Prioritizes well and strategic thinker
• Strong cross-functional teamwork
• Self-starter who needs minimal supervision and able to effectively manage through ambiguity
• Six years of related marketing experience

Sound like a good fit? 

Great! Click the Apply link below to let us know you are interested.  Not the right fit?  Don’t worry, there are lots more opportunities.  Please consider sharing this opportunity with others in your network. 

About Align

Invisalign clear aligners, iTero Intraoral scanners, and OrthoCAD digital services that help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We also respect your privacy. Our Applicant Privacy Policies can be found here: http://jobs.jobvite.com/align-tech/