Sr. Marketing Manager, Professional Education Content Strategy
AbbVieSouth san franciscoUpdate time: September 16,2021
Job Description
About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Lead Professional Education Pan-Heme content strategy and roll out across all vehicles and indications aligned to Brand Strategy and Messaging Increase innovation in how we engage during live and virtual P2P Consistently bringing innovation and optimizing how we deliver on P2P education Develop insight and data driven strategy. Collaboration with Analytics and Field teams Partnership with TLLs on KOL insight synthesis Plan for seasonality around major market milestones and align indication P2P activities accordingly across indications. Develop and execute an annual integrated content strategy across P2P, Sponsorships, Conferences, Ad Boards & Steering Committees which lives into broader brand strategy Act as key point of contact with Evolution agency to support an integrated Prof Ed & KOL strategy & execution, ensuring continued optimization of approach Co-Champion with Indication leads on P2P content development across indications and stakeholders, inclusive of branded & unbranded content. This includes innovative roundtable formats, all label & brand message updates, mChat format decks, product theaters, and speaker training materials, On Demand Portal, new video content, Build an integrated professional education plan as part of BP Prof Ed I+V Plan: Strategy Work & Guidance on Content Continue to provide feedback on performance metrics and Strategic program placement alinged to Market events and Brand Milestones Partner with TLL Team to provide support to various thought Leader Engagement initiatives related to content strategy, involving proposal generation, vendor selection, vendor management. Generate and lead projects through internal, legal, regulatory and medical review process. Manage Program budgets Qualifications Bachelors Degree or equivalent with an advanced marketing education; MBA preferred 6+ years of experience in pharmaceutical/biotech marketing for specialty products; experience in Oncology or Hematology/Oncology preferred; sales experience a plus Demonstrated track record of increasing responsibility within sales and marketing; Demonstrated analytical skills and the ability to think strategically and solve problems Proven ability to collaborate and work cross-functionally to drive business results in a fast-paced environment Experience working closely with field sales organizations to implement marketing programs with measurable business impact Outstanding project management and budget management skills Experience managing multiple vendors and agency partners Ability to effectively manage multiple competing priorities Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues Strong interpersonal skills and excellent verbal and written communication skills Ability to translate strategic vision into tactical action, identify the highest impact ideas and plans and focus efforts by resource allocation Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibly for meeting and/ or exceeding objectives Ability to travel approximately 20% of the time Significant Work Activities Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Travel Yes, 20 % of the Time Job Type Experienced Schedule Full-time Job Level Code M Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

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