Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in over 50 countries. Reported sales in 2020 were $7.0 billion. Learn more at www.averydennison.com. 

Avery Dennison is an equal opportunity employer.

ABOUT YOUR ROLE

Ensure roll out of the Preferred Product Portfolio relevant to the market/country, managing product mix & in addition work closely with cross functional team to provide commercial messaging, new product opportunities to meet the business targets. Act as the “Voice of the local business/market”, while aligning with regional strategy.

YOUR RESPONSIBILITIES WILL INCLUDE:

• Work closely with the local PM team to implement product launch campaigns which are truly unique to the local market. Identify, highlight & work with the regional team for bigger platform projects.

• Generate demand by content creation for product and application and optimization of customer experience

• Support promotion activities to approach end-users for sellout actualization

• Map End to end process to manage from brand awareness to purchase decision and advocacy

• Develop marketing automation and drive sales by project in Digitization with mindset in result-driven

• Plan,build up 3rd party designing capability and relationship to  provide customized service for end-user and key accounts, and enhance Avery Dennison value proposition

• Trade marketing operation,  closely work with sales team to provide marketing support channel conversion

• Joint visits to converters & end users along with sales & segment teams on project basis for new opportunities. 

• Work closely with Marcom team to develop Commercial Messaging package including Collaterals, Selling Tools, Product Services Guide & Standardized Product Data Sheets for local products & ensure alignment with regional guidelines.

• Bachelor’s degree Marketing & Business Management, MBA with major in Marketing is a plus.

• 6~8 years business experience, including sales and marketing desired.  3+ years marketing  experience is a must.

• Experience in marketing activation and commercialization processes. Ability to champion new business ventures.

• Excellent written, verbal communication and presentation skills.

• Strong analytical skills and creative thinking

• Strong teamwork and relationship building skills.  

• Understanding of applicable computer software systems & tools.

• Excellent organizational, people and project management skills, with an ability to openly convey information to team members in a timely, concise manner. 

• Strong customers focus and market orientation.