Position Description: As part of Lenovo’s North America eCommerce organization, the Sr. email marketing specialist, is responsible for planning, developing, and executing email marketing campaigns that generate awareness, consideration, revenue, and build customer loyalty for the critical SMB segment. The ideal candidate will possess demand generation experience, from defining the growth strategy to operationalizing it tactically. This role will work closely with business stakeholders, agencies, and other internal groups to develop, execute, and analyze email marketing campaigns. The position will drive the direct lifecycle engagement programs via email through relevant messaging and offer strategies. The individual must be a motivated self-starter and able to take projects from strategy through to execution with a high attention to detail, coupled with innovative, creative thinking. #### Position Requirements: • Develop plans to drive customer activation, engagement, & retention and loyalty via email and teleprospecting campaigns. • Create high engaging email campaigns, including topics, template designs, copy, calls-to-action, and content used in our email sends. • Ensure design, branding, and tone are consistent across all integrated email and teleprospecting campaigns • Direct 3rd party agency and data services on how to best execute email campaigns. • Oversees Lenovo’s Marketing Automation platform and maximizes its impact upon Lenovo’s demand generation efforts. • Lead email test strategies and methodologies to identify attributes of successful copy, offers, content types, and delivery tactics, and when required, refine strategies based upon findings. • Oversee and QA all marketing work streams to ensure all elements of the campaign are accurate prior to launch. • Manage tracking and reporting of campaign performance against defined benchmarks. • Evaluate funnel conversion, repeat and penetration rates, and engagement metrics and provide recommendations for continuous improvement of metrics • Participate in defining requirements for Marketing Automation, CRM infrastructure and campaign reporting. • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.