Job Title: Vertical Marketing Specialist/ or Sr. Specialist
Business Unit: Strategic Vertical Marketing, Corporate Marketing, China
Location: Shanghai Jinqiao, China
Reports To: Manager, Vertical Marketing- Bio & Pharma, China
Position Summary:
The Vertical Marketing Specialist is an expert marketer who has equal science/technical background and marketing knowledge. The role requires the quick understanding of Thermo Fisher full portfolios and marketing sense to convert into different value proposition and portfolio/technical solution. Meanwhile, the role requires someone who has good communication skills to interact with vertical sales, facilitate cross-divisional projects, workflow & solution mapping etc.
Key Responsibilities:
- Bring a keen understanding of customer requirements and competitive market dynamics
- Support to develop strategy and value proposition in verticals, and execute strategic marketing plan and cross-divisional activities
- Roll-out VM designed projects and initiatives, and search of new perspective and creation of new idea on key initiatives
- Support workflow definition, and resonant marketing content generation
- Collaborate and communicate with different division marketing partners
- Assist of integrated vertical campaigns & market events in different exhibitions, seminars and other marketing activities
- Market survey
Critical Competencies to Drive Business Results
- Portfolio/Solution Effectiveness
Understands Thermo Fisher full portfolio and able to converts into marketing solution according to different customer clusters’ needs - Strong Execution to Ensure Strategy Implementation
Understands vertical strategy and strong execution - Stakeholder Influencing, Negotiation & Commitment Building
Collaborates effectively with others to ensure shared commitment to an enterprise and mutually beneficial results across all organizational levelsRequirements:
- Bachelor or master degree (biological is must, prefer therapeutic biologics field)
- >2 years’ experience in Pharma/BioPharma research, marketing or sales, marketing relative working experience is a plus
- Knowledge of biochemistry, cell culture, molecular biology,prefer stem cell or gene therapy related knowledge
- Character of conscientious, careful, creativity and hard-working (desirable)
- Well communication skills required
- Influence in English, good in writing, editing, excel and powerpoint
- Well computer skills using windows and Microsoft office
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