店铺(副)经理(Store Manager/Asst. Store Manager)
范思哲商业有限公司TaiyuanUpdate time: May 14,2019
Job Description

Job title: (Assistant) Store Manager

Report to: Area Manager


Job purpose:
Drive business results through a continuous development of the store team and an optimized management of store in terms of image, product and operations. Lead the team to deliver the Versace experience.


Job responsibilities:

Business Development

  • Analyze the business, propose and implement action plan to reach qualitative and quantitative objectives, improve results, and support key business strategies.
  • Partner with the Retail Manager to maximize sales and margin goals. Responsible for the sales and KPIs performance of the store.
  • Partner with the Retail Manager to prepare periodical reporting on competitors, product, and potential opportunities.
  • Analyze and manage sell through, identify and communicate regularly with division heads on product availability and market trends to maximize productivity.

Team Management

  • Set personalized objective for the year for every team member and follow up along the year to develop behavior, performance and capabilities.
  • Create a dynamic environment. Motivate employees to maximize team spirit, promote teamwork and maintain harmonious staff relations.
  • Set achievable goals and targets, ensure the staff follows Company guidelines and is held accountable for achieving set goals.
  • Attract, develop and lead a high performance team through effective training, coaching and/or motivational activities.
  • Ensure the in-store follow-up after training delivered on the brand, products, operations and soft skills.
  • Plan and conduct daily and weekly in store briefing to motivate the team, set objectives and show how to reach them.
  • Support with informative and inspiring participation the new staff onboarding experience.
  • Assure staff is groomed, inviting, professional, and knowledgeable on product and related company information.

Client Management

  • Ensure superior customer service standards, through constant follow up with the team, in order to deliver the Versace experience.
  • Be a brand ambassador and build relationships with Versace clients. Be an example for the team by engaging in customer interactions.
  • Encourage team members to focus on what they would like their clients to feel during a Versace experience (Sense of Family, Powerfully Desirable, Electrified and Entertained).

CRM

  • Monitor the team on managing their customer database, ensure they take actions to maintain a long term relationship with customer and maximize sales opportunity.
  • Support the organization of in-store & promotional events, liaising with merchandising & PR team.

Store Management

  • Ensure the stock and the backroom are effectively managed in an organized manner according to the guidelines.
  • Assure optimum shrinkage results are met by enforcing security measures and maintaining consistent accuracy in inventory levels.
  • Remain in compliance with operational and company policies and procedures, and assures all policies are enforced.
  • Demonstrate proficiency in managing operational costs, and balancing all related budgetary expenses in a cost efficient manner.
  • Ensure store presentation and visual merchandising standards are maintained according to company directives, and apply strategies to deliver best results through merchandising and visual representation.


Requirements

  • Bachelor’s degree in Fashion or Business is preferred.
  • Three to five years of experience in retail management – luxury experience is preferred.
  • Full understanding of specialty retail, including business development, visual merchandising and store operations.
  • Excellent computer skills, include operation of retail point of sale system, Word, Excel and email.
  • Strong relationship skills and ability to maintain long-term with clients and community and understands the needs and changes of the market.
  • Strong team management skills, demonstrating capabilities to make people grow personally and professionally.
  • Leadership, confidence, organization skills, critical thinking and problem solving skills.
  • Strong verbal and written communication skills.
  • Ability to thrive within a high paced environment, multi-tasks with ease while maintaining a balance of daily responsibilities.
  • A positive, outgoing, high energy personality that is entrepreneurial, sales focused and has the ability to take full ownership of the store’s business at all levels.
  • Candidate with less experience will be considered as Assistant Store Manager.


职位:
店铺经理/副经理

汇报对象: 区域经理


职位概要:
通过持续培养和发展店铺团队,优化店铺管理,包括形象,货品及运营,以达成业务目标。同时,带领团队为顾客带来卓越的Versace体验。


职位责任:

店铺销售

  • 分析各项业绩,提出并执行行动计划,以达成量化及质化目标,并以支持公司的商业策略及方向。与零售经理合作,最大化销售业绩及利润,全权负责店铺的业绩及各项关键指标。
  • 与零售经理合作,定期准备各项报告,例如,竞争品牌,产品,潜在机会等。
  • 分析并管理销发比,关注产品供应力及市场需求,与相关部门沟通,以最大化业务效率。

团队管理

  • 为团队每位成员设立年度目标,并不断跟进,提升员工的表现及能力。
  • 营造店铺活跃团队气氛。激励员工的团队精神,鼓励团队合作,确保员工关系和谐。
  • 制定可达成的目标,确保员工跟进执行并对结果负责。
  • 通过有效的培训,教练及其他激励活动,吸引并培养一个高效的团队。
  • 在员工接受品牌,产品,运营及软技能培训后,有效地在店内跟进员工的培训效果。
  • 开展有效的日及周例会,设立目标,激励并指导员工如何达成目标。
  • 为新员工提供详实,正面且激励人心的入职培训。
  • 确保同事仪容仪表符合规范,宜人好客,专业自律,并掌握丰富产品及品牌资讯。


顾客服务

  • 持续监督及跟进,确保卓越顾客服务,为顾客带来独特Versace体验。
  • 作为品牌大使,与顾客建立良好关系,为团队树立榜样,主动与顾客展开沟通及互动。
  • 鼓励同事注重在Versace体验中的情感基调,包括家族观念,极致吸引,振奋且愉悦。

顾客关系管理

  • 监督团队的顾客维护和管理,确保团队采取有效方式,与顾客建立长期的联系并转化成销售机会。
  • 与采购部及公关部门合作,协助店内促销活动的开展。

店铺管理

  • 根据标准,条理有序地管理仓库及库存。
  • 提升店铺安保力度,保持库存的准确率,减少差异。
  • 严格执行公司的各项规章及运营制度。
  • 有效管理运营开支,以具有成本效益的方式管理预算及各项花费。
  • 确保店铺陈列符合公司标准,采取适当的策略以达致***陈列效果。


职位要求:

  • 大学本科学历,时装或商业相关专业优先考虑。
  • 3-5年零售管理经验,拥有奢侈品经验者优先考虑。
  • 具有丰富零售行业知识,包括业务拓展,视觉陈列,店铺运营等。
  • 熟悉各项电脑技能, 包括零售销售系统,Word,Excel和电子邮件的操作。
  • 良好的关系管理技能, 能够与顾客群保持长久稳固的关系,洞悉市场的需求及变化。
  • 出色的团队管理技巧,令员工在专业及个人方面均得以提升。
  • 具备卓越的领导力,自信,良好的组织管理,批判性思维及解决问题的能力
  • 极佳的沟通能力。
  • 能适应快速的零售环境和节奏,具有同时处理多项任务的能力,并能平衡把控日常各项职责。
  • 性格积极,外向,有活力,富有企业精神,较强的业绩敏锐度及责任意识。
  • 资历较浅者或获聘店铺副经理职位。

职能类别: 卖场经理/店长 督导/巡店

关键字: 店铺经理 SM BM

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