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The Subsidiary Product Marketing Manager (PMM) is accountable for the subsidiary revenue, scorecard, and market share for Microsoft 365 products in the Subsidiary. The PMM is required to have a strong understanding of their product set, specifically at the 200-300 level, and a deep understanding of customer solutions and strategies. This role is seen as the voice of the products they represent within the subsidiary as well as the leader and the spokesperson for their product set. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback. The PMM is responsible for leveraging customer needs, competitive knowledge and product expertise to drive the relevant business and marketing planning.
The Product Marketing Manager understands, orchestrates, and influences customer campaigns, marketing activities, and delivers product, solutions, and customer campaign feedback to the business. An essential aspect of the role of the Product Marketing Manager is to align the content, timing, and delivery of marketing messages and outreach to Microsoft’s customers and partners. The PMM must develop strong partnerships across marketing, partner, services, and sales to lead and execute the fiscal year priorities. All relevant marketing teams need to work together to create the most impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and unintegrated customer and partner outreach. The various messages need to be very well aligned, with the end goal to think and act as “One Microsoft” - using a model like OARPi (Owner, Approver, Reviewers, Participants, Informed). In doing this, the PMM is an ambassador of the overall Product Brand and Microsoft CPE (Customer & Partner Experience).
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Responsibilities
Product Evangelism (30%) · Maintain product knowledge and evangelize the product internally and externally to enthusiasts, influencers, and pre-sales customer scenarios with Business Value Programs. · Adjust differentiated value proposition and create compelling, localized product Bill of Materials (BOM) (To-Customer and To/thru-Partner), and integrate with all subsidiary marketing activities. · Drive seller usage of Business Value Programs and Microsoft 365 tools to bring high value scenarios to life. · Develop local customer evidence partnering with field and partners. Manage the Business Priorities and drive an all-green Microsoft 365 Scorecard (20%) · Own and drive segment TLIs and scorecard metrics related to the Rhythm of the Business (ROB) and Correction of Errors. · Develop local business management strategy - partner with segment to interpret market opportunity/risk and build appropriate Go-To-Market/COE. · Determine key insights and asks to accelerate adoption of Microsoft 365, qualify inhibitors (with recommendations) to escalate to subsidiary LT and Corp. · Participate in preparation for Quarterly review meeting and other corp meetings as appropriate. · Participate in quarterly connection meetings with Corp to support the local BG Lead.
Microsoft 365 Usage (20%) - In larger markets, deployment and usage responsibilities will reside with the Customer Success PMM. · Drive and land sub wide ROB ensuring each segment runs effectively and it feeds into the all-up consumption subsidiary ROB. · Drive readiness ensuing clarity of R&Rs between field roles, partners and FastTrack. · Ensure 100% of customers are in FastTrack. · Leverage local marketing funds for usage campaigns in SMC and Enterprise. · Leverage Corp programs for Microsoft 365 ProPlus deployment and ensure every Windows 10 deployment has 100% attach.
Hiring Manager: please customize based on specific focus area for the PMM you are hiring for, i.e. Enterprise, Security, Compliance, Teams, Industry, Firstline, or Segment Enterprise: Leverage thought leadership and resources from Corp HQ alongside a deep, outside-in understanding of your local market to establish Microsoft 365 E5 as the leading offer for our Enterprise customers. Security: Leverage thought leadership and resources from Corp HQ alongside a deep, outside-in understanding of your local market to establish Microsoft as a leading security vendor in your subsidiary. Combine Microsoft 365 Security-specific product knowledge across both core and advanced security workloads to execute targeted, localized GTM activities and orchestration with your local sales organization to accelerate security workload adoption and usage. Teams: Leverage thought leadership and resources from Corp alongside a deep, outside-in understanding of your local market to accelerate and ensure successful Teams adoption and growth. Compliance: Leverage thought leadership and resources from Corp HQ alongside a deep, outside-in understanding of your local market to establish Microsoft as a Compliance leader in your subsidiary. Combine Microsoft 365 Compliance-specific product knowledge to execute targeted, localized GTM activities and orchestration with your local sales organization to accelerate Compliance workload adoption. Industry: Leverage thought leadership and resources from Corp alongside a deep, outside-in understanding of your local market to accelerate and ensure successful Industry solutions thought leadership to increase upsell and grow usage. Firstline: Leverage thought leadership and resources from Corp alongside a deep, outside-in understanding of your local market to accelerate and ensure successful Firstline selling motions. Segment: Leverage targeting tool from Corp HQ to understand the segment opportunity and build marketing plans to drive revenue and usage. Utilize segment programs to accelerate sales opportunities and build solid pipeline with field sales and partners. |
Qualifications
Experiences Required: Education, Key Experiences, Skills and Knowledge:
Education · Bachelor’s Degree (B.S./B.A.) or equivalent experience required, relevant fields of study include: Marketing, Business, Computer Science Experience · 3-5 years related experience Skills & Knowledge · Evangelist and subject matter expert for product · Deep customer focus and understanding · Strong analytical skills · Excellent communicator Experienced in core marketing communications functions |
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
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