#### Position Description:


Lenovo is one of the fastest growing technology companies on the planet.
Lenovo’s fundamental belief is that life rewards those who never stand still.
Every day, every employee at Lenovo is focused on moving forward, rejecting
traditional limits, and always seeking a different way, a better way. We are
looking for the person who challenges the ordinary and seeks to innovate to
help drive Lenovo’s business.

Lenovo’s story began more than three decades ago with a team of eleven
engineers in China. Today, we are a diverse group of forward thinkers and
innovators in more than 160 countries, constantly reimagining technology to
make the world more interesting and to solve tough global challenges.

We are dedicated to transforming our customers’ experience with technology—and
how it, and they, interact with the world around us. We call this Intelligent
Transformation. We are setting the stage for what’s possible with technology
shaped by Augmented Intelligence, capable of enhancing and elevating human
capability.

We have a proven history of results with $43B in revenue, hundreds of millions
of customers, and four devices sold per second.

Position Description

Lenovo is now seeking a highly motivated and experienced Manager of Consumer
Marketing who is responsible for developing the go-to-market strategy and
activities to drive the consumer business. Working in close collaboration with
the Asia Pacific (AP)/CAP (Central Asia Pacific), and Taiwan (TW) Business
Leadership team, this role is responsible for generating awareness,
consideration, and driving demand for Lenovo products through integrated
marketing campaigns and partner programs. This position will ensure retail and
eCommerce sales alignment to ensure strategic objectives are accomplished.

Responsibilities
• Partners with the AP (Asia Pacific)/CAP (Central Asia Pacific), and Taiwan
Leadership team (GM, Consumer Segment Leader, Operations, Finance) to
understand key business initiatives and priorities and define the overall go-
to-market strategy for the TW Consumer Marketing team

• Create and implement end-to-end marketing campaigns for key strategic focus
areas including Yoga and Legion; determine the appropriate marketing mix to
achieve campaign objectives (includes Traditional Advertising, Digital &
Social, Comms, Events, eTail, Retail, Channel, etc.)

• Owns and manages the advertising and promotions budget, expanding joint
funding opportunities with Lenovo key alliance partners (Microsoft, Intel,
AMD, etc.)

• Leverages data from key dashboards and reports to improve the customer
decision journey and track and optimize campaign and program-level
effectiveness

• Establishes segment event strategies and partners with PR/Comms team to best
execute events

• Cultivate relationships and with external agencies (e.g. creative,
digital/social, PR, etc.) and media to identify opportunities for new and
refreshing campaigns

• Interlock regularly with AP/CAP Consumer Marketing team to leverage
necessary guidance, tools & assets to support the TW marketing execution.

• Support TW General Manager & Consumer Segment Leader with marketing input to
Monthly Business Reviews (MBR) to CAP GM & Consumer Segment Leader

#### Position Requirements:


• Bachelor’s degree in Marketing, Business Management, or related field. MBA a
plus
• 5-7 years of marketing and/or agency experience, familiarity with PC/IT
industry a plus
• Experience building integrated go-to-marketing strategies and marketing
campaigns
• Ability to think strategically, but also have exceptional attention to
detail
• Previous budget management experience required
• Excellent English and Mandarin written and verbal communication skills, with
the ability to present to senior management
• Strong leadership, teamwork, and interpersonal skills in order to
collaborate with a diverse team
• Exceptional at stakeholder management in a highly matrixed organization
• Strong analytical and quantitative capability to determine program
effectiveness, ROI, etc.
• Strong Excel, Word, and PowerPoint skills

We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.