Job Details:
Are you an outgoing, driven individual who is passionate about technology and with excellent communication skills? Or do you happen to be a communications professional looking for a unique opportunity with one of the best technology companies in the world? We are looking for someone based in Taipei, Taiwan, who already knows the tech media scene, to develop and drive creative storytelling along with our partner ecosystem. This self-driven professional will join the APJ Communications organization as Taiwan Technology Communications Specialist, working in partnership with the Taiwan Communications Manager and the broader regional communications team.

This self-starter will have a passion for technology, influencer relations and storytelling, and possess the ability to navigate organizations virtually. As a Technical communications specialist, they will support Intel's technical media engagement and storytelling in Taiwan, working directly with technical media, ecosystem partners, customer and internal stakeholders to tell Intel's technology leadership story. This role will engage with a diverse matrix of colleagues and experts across Intel's product teams and business units as well as Regional Marketing, Communications and Sales organizations.

Key Responsibilities:

• Proactively define, develop, and drive media relations efforts targeted at technical media in Taiwan.
• Develop and maintain strong relationships with influential technology reporters, product reviewers, bloggers and new influencers who cover and closely follow the personal computing, enterprise, and semiconductor markets.
• Create storylines that bring the application of Intel technologies and products to life, positioning Intel as an innovator that is changing the world for the better.
• Complement Taiwan Communications lead's overall efforts in protecting and promoting Intel's reputation.
• Develop and drive quick engagement ideas to insert Intel into timely and relevant news cycles and/or course correct emerging news cycles.
• Liaise with Intel business groups and peer PR professionals to understand and translate business goals into strategic programs that can be executed both directly and via 3rd parties e.g., agencies, partners, customers, etc.
• Effectively utilize Intel's Communications agencies to maximize results.
• Effectively collaborate and liaise with Intel engineering and sales teams, as well as product groups, to understand and translate technical product information into benefits and experiences for reviewers.
• Adjust communication content and strategy to effectively engage a broad range of technical reviewers and influencers, on an earned basis.
• Work closely and coordinate with external OEM partners and customers on launch strategy and reviewer's program for maximum results and efficiency.
• Maintain a strong network of media relationships and foster new relationships with key media organizations and influencers including technical and industry trade press, online outlets, and bloggers to increase positive media coverage for Intel's products.

Qualifications

Minimum Qualifications:

• A minimum of 7 years of experience (or equivalent) in product and/or technology PR or journalism; direct experience in the PC industry preferred.
• Strong technical and Intel product acumen.

Preferred Qualifications:

• Bachelor's degree in journalism, public relations, communications, computer science, electrical engineering, or related fields.
• Previous experience and the ability to be a confident and capable storyteller.
• Solid written and verbal communication skills and can craft and deliver key messages to a variety of audiences. Is adept at translating technical topics into easy-to-understand and relevant language.
• Able to identify and leverage opportunities - both long term and quick twitch - to advance the company's communications objectives in creative, memorable ways that utilizes a variety of media vehicles social media, traditional media, broadcast, etc.
• Ability to think strategically and ensure relevancy by "connecting-the-dots" and effectively map Intel's business objectives to conversations in the marketplace.

Personal Qualities:

• Results driven. Thrives on hard work and consistent challenge. Proven ability to be hands-on and strategic able to execute plans as well as help develop strategy and work across multiple product lines.
• Customer and team oriented. Ability to build strong relationships and can successfully collaborate with peers across Intel and partner companies.

Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.