Technical Marketing Manager – SMB Segment
LenovoBengaluru, karnataka, indiaUpdate time: January 28,2021
Job Description
Position Description:
Lenovo is a US $50 billion global Fortune 250 company and a leader in
providing innovative consumer, commercial and enterprise technologies.
Globally, our product lines include a full range of commercial and consumer
PCs, servers and workstations and a family of mobile internet devices
including tablets and smart phones. We design and build our products to bring
progress to the world. Serving customers in more than 160 countries, we take
our inspiration from the drive and imagination of the people who make things
happen; our technology helps those who do, do better.
At Lenovo we employ more than 60,000 people worldwide and our people share a
common aspiration to be the very best. Whether serving our customers, working
as a team or contributing to the community, we are working to build a unique
company. A company that delivers unparalleled products created and supported
by people with a wealth of different cultures and experiences. Our strength
lies in this diversity. We are dedicated to fostering an environment that
encourages entrepreneurism and ownership. A workplace where people's talents
can be challenged and their efforts recognised and rewarded. We employ
fantastic people…come join the fun!
About the Role:
The Technical Marketing Manager – SMB Segment is a B2B marketing
communications role. As a part of Lenovo’s WW SMB Marketing team, the
candidate will be primarily responsible for the development of marketing and
sales enablement content focused on Lenovo solutions for the SMB segment. This
is a senior individual contributor role.
The position requires current and direct knowledge of the PC and hardware
industry, and earlier hands-on experience in one or more sub-functions of
communications - especially copywriting or design. Candidates with current
roles in the leading PC/electronics/hardware companies are encouraged to
apply.
The ability to consult with technical teams and non-technical stakeholders
SMEs and regional marketing functions to identify and craft the right messages
that are clear, unique and interesting is absolutely essential in this role.
A Bachelor’s Engineering (Computer Science/Electronics/Electrical) with an MBA
in Marketing is essential.
Spoken and written English must be exemplary.
PRIMARY RESPONSIBILITY
SMB Solution Enablement
1.Consult with product development, solution architects and SMEs to identify
the Lenovo solution mix
(product + software + service + accessory) for predefined SMB customer
problems
2.Develop the core messaging and enablement content for the solution
3.Own the development and delivery of sales and customer facing content assets
by working with external agency partners
4.Provide product and technical expertise to the SMB Marketing team
5.Build and maintain relationships with regional sales enablement and
marketing function as the SPOC for the team
#### Position Requirements:
•‘Logical creativity’ – to be able to create technically accurate messaging
that appeals to IT decision makers
•Demonstrated knowledge of end computing technology and the IT ecosystem
•Ability to successfully manage varied stakeholder needs and timelines
Experience
•10 years or more in a similar role
•100% B2B/tech industry background
(FMCG/Consumer experience will only be considered if the candidate is
exceptional)
•2 years or more leading a team
Education
•Bachelor’s Engineering (Computer Science/Electronics/Electrical) from a
reputed University
•MBA in Marketing
•Any other relevant certifications
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
Get email alerts for the latest"Technical Marketing Manager – SMB Segment jobs in Bengaluru, karnataka, india"
