Trade Marketing Executive
保乐力加贸易有限公司ChengduUpdate time: June 3,2019
Job Description

Regional TM Activity planning & Execution:

1. In line with Trade Marketing Manager's guideline on brand strategy: Focus on Prestige ON channel development and penetration. KTV, FKTV and bar are the key battle ground.

2. Communication with area sales for better understanding on their local status, competitor info. Assist Sales team on volume growth of targeted brands in key image outlet.

3. Assist Trade Marketing Manager to develop the concrete plan for ABC brand according to the timeline and ensure the plan is practical and concrete.

4. Track the implementation and budget to ensure the plan on the right track (weekly or monthly share drive relevant reports update)

5. Collect the feedback of field situation after the completion and develop proposal for improvement and sharing.


Execution of HQ Activation Team Activities:

1. Qualified outlet/city plan for each activation to fit channel strategy and brand strategy. Well delivery and communication between trade and brand to ensure realize the brand & channel strategy.

2. Effective communication between trade and brand and immediate feedback/action to leverage both needs. Weekly con-call communication with activation team to ensure all the project on the right track.

3. Supervise event agency on pre-communication of all activations with trade/outlet to ensure well implementation and support to trade.

4. Strictly follow brand guideline and channel strategy guideline for effective investment.

5. Multi-channel activities execution( peak season commando,dinner execution support)

Warehouse and logistic managing

1. Manage warehouse activities, inbound and outbound logistics.

2. Update the store list in time. Send the sore list to related personnel by week.

3. Ship products accurately and timely.

4. Cost control and clean up the inventory in time.

5. JDE system maintenance


Requirements


1. More than 3 years trade marketing working experiences in import spirit company or FMCG business

2. Initiative, high team spirit. Good communication skills and strong sense of responsibilities.

3. Good communication and comprehensive ability. Willing to travel.

4. Bachelor degree, fluent reading and writing ability of English.

5. Can skilled use of office software, document editing, slides shows and so on.


职能类别: 市场/营销/拓展主管

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上班地址:成都市滨江东路9号香格里拉写字楼2007单元

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