Trade Marketing Manager
德加拉投资有限公司ShanghaiUpdate time: August 24,2019
Job Description

To drive the Marketing strategy in China and be responsible for providing the support for the brand trade events (online & offline promotion, GWP…) and CRM strategy.


KEY RESPONSIBILITIES


? Drive the planning and execution of all online & offline B2B & B2C event, including store event, new store opening, promotion material design and application.

? Familiar with Sephora channel, act as primary contact for all event vendors, production companies and event hosts

? Manage trade marketing budget, event ROI analysis

? Promotion product management & product marketing

? Annual trade marketing plan and promotion calendar

? Budget planning and management

? Promotion / Co-brand marketing / Events

? Market research & analysis


Qualifications:

  • Minimum 3 years marketing experience in cosmetics/skincare/luxury/fashion/lifestyle industry

  • Bachelor above degree in Marketing, Business Management or related subject. MBA and/or overseas study experience highly preferred, not a must

  • Interest in luxury niche brand marketing

  • Good command of English

  • Good presentation skills

  • Entrepreneurship

  • Hands on, capable to work independently, under pressure, and in dynamic environment



职能类别: 市场通路经理/主管

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