This is a PepsiCo career opportunity. This position is in PepsiCo China HQ. Please log onto www.pepsicojobs.com/main/china to find more career possibilities in PepsiCo China.

Role:

• Dig out WS/TT channel growth opportunity and understand the feature of WS/TT channel
• Focus on Numerical distribution drive and develop national execution guiding principle for WS/TT channel

Accountabilities:
1.Explore WS/TT channel & shopper insight; develop insight base channel strategy for driving profitable business growth

• Deep dive on Channel development and shopper behavior trend, understand the category dynamics and consumer needs
• Develop WS/TT channel assortment, price, promotion, display strategy and guiding principle

2.Responsible for Quarterly base channel calendar and provide channel base guiding principle, to accelerate WS/TT channel value growth

• Conduct quarterly brand and category review to identify key growth driver
• Identify channel base growth building block and initiate Quarterly base WS/TT channel brand calendar/commercial policy /execution guiding principle to secure value growth
• Identify the key ND opportunity and provide holistic channel solution to support ND expansion
• Responsible for deliver full WS/TT channel plan in ITM platform
• Provide GTM plan for new innovation and understand WS/TT channel margin story and price structure
• Initiate channel base investment analysis to continue improve the efficiency & effectiveness

3.Build functional expertise and develop team for insights based trade marketing program development capability.

• Build capability on turning category insights and analysis into actionable tactics and plans.
• Effectively develop and deploy “Best Practice” tools and menus to improve MU implementation quality.
• Share knowledge and insights with MU trade marketing team to improve their business acumens

Measurements:

• BU GTM and NKA Team
• BU brand marketing
• Commercial Finance Team and BU finance planning team
• Operation
• MU Trade Marketing team

Requirements:

• Minimum 5-7 years working experience in marketing or trade marketing or KA sales in multi-national company, experience in food and beverage industry is preferred
• Strong analytical, strategic and logical thinking skills
• Strong leadership, esp. lead cross functional work.