User Acquisition Manager
R2 GAME CO.,LIMITEDShenzhenUpdate time: April 17,2015
Job Description
Job description
R2game is looking for a User Acquisition Manager to join the team! At R2game, you will be working on User Acquisition Campaigns to help increase our user base. The ideal candidate will be extremely data & analytics savvy and have experience running acquisition campaigns specifically for mobile, social or online games. We are looking for people who possess a metrics-driven mindset who can optimize marketing spend aimed at acquiring new customers.
Responsibilities:
Manage & implement Customer Acquisition campaigns via a variety of channels.
Optimize campaign performance across various marketing mediums.
Continually test campaign management as well as creative strategies.
Set monthly budgets, manage acquisition goals, and provide daily spend and performance reports around trends and key metrics specific to goals.
Plan, evaluate and manage analytics and funnel optimization programs to increase conversion, repeat visits, new users, viral distribution and lifetime value.
Collaborate with designers to generate compelling creative that drives user engagement.
Apply expertise in mobile, social, and game marketing to devise innovative and efficient marketing campaigns
Develop new insights and analyses and perform detailed data exploration and validation to identify meaningful trends.
Develop, execute, test and monitor effective marketing campaigns, promotions and channels to grow and diversify sources of traffic.
Meet aggressive user acquisition targets while staying within marketing budget, and show measured improvement in unique visitors and reduced acquisition costs.
Required Skills:
3 yrs experience in an acquisition focused role with heavy focus on data analytics,data/campaign optimization, and reporting.
Experience running and managing online acquisition programs with an emphasis on CPA/CPI and CPC.
Ability to develop structured and ad hoc campaign performance reports based on requirement.
Familiarity with various online ESP solutions and campaign management platforms.
Ability to organize and summarize large sets of data.
Advanced knowledge of Excel including data manipulation and pivot tables.
Excellent organizational, communication and interpersonal skills.
Bachelors Degree in a quantitative field.
Experience in online games a huge plus.
R2game is looking for a User Acquisition Manager to join the team! At R2game, you will be working on User Acquisition Campaigns to help increase our user base. The ideal candidate will be extremely data & analytics savvy and have experience running acquisition campaigns specifically for mobile, social or online games. We are looking for people who possess a metrics-driven mindset who can optimize marketing spend aimed at acquiring new customers.
Responsibilities:
Manage & implement Customer Acquisition campaigns via a variety of channels.
Optimize campaign performance across various marketing mediums.
Continually test campaign management as well as creative strategies.
Set monthly budgets, manage acquisition goals, and provide daily spend and performance reports around trends and key metrics specific to goals.
Plan, evaluate and manage analytics and funnel optimization programs to increase conversion, repeat visits, new users, viral distribution and lifetime value.
Collaborate with designers to generate compelling creative that drives user engagement.
Apply expertise in mobile, social, and game marketing to devise innovative and efficient marketing campaigns
Develop new insights and analyses and perform detailed data exploration and validation to identify meaningful trends.
Develop, execute, test and monitor effective marketing campaigns, promotions and channels to grow and diversify sources of traffic.
Meet aggressive user acquisition targets while staying within marketing budget, and show measured improvement in unique visitors and reduced acquisition costs.
Required Skills:
3 yrs experience in an acquisition focused role with heavy focus on data analytics,data/campaign optimization, and reporting.
Experience running and managing online acquisition programs with an emphasis on CPA/CPI and CPC.
Ability to develop structured and ad hoc campaign performance reports based on requirement.
Familiarity with various online ESP solutions and campaign management platforms.
Ability to organize and summarize large sets of data.
Advanced knowledge of Excel including data manipulation and pivot tables.
Excellent organizational, communication and interpersonal skills.
Bachelors Degree in a quantitative field.
Experience in online games a huge plus.
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