User Acquisition Manager
Dr. PandaShanghaiUpdate time: August 19,2019
Job Description
Job Description
- You have proven success at devising organic and paid strategies to drive user acquisition and audience retention success in the mobile gaming market, and you know how to leverage existing ad networks to achieve optimized PPC strategies.
- You will succeed at executing multi-channel performance campaigns that drive revenue, improve LTV, and reduce CPI/CPA costs
- You possess excellent decision-making skills with a knack for identifying, prioritizing, and articulating the highest-impact marketing initiatives
- You are able to support audience building activities and revenue goals for subscription, paid premium or free-to-play business models
- You have proven knowledge of ASO and keywords optimization to drive successful APP growth
- You understand the value of attribution data and can communicate the value to business stakeholders
Qualifications
Additional Information
- You are passionate about the world of digital games and mobile acquisition strategies
- You are comfortable and proficient with mobile measurement platforms, monetization tactics, and game analytics
- You have a minimum of 3 years experience managing user acquisition campaigns for mobile games
- You have demonstrable experience developing marketing plans, product positioning, status reports, and budgets
- You have a Bachelor’s degree
- You are fluent in English
Additional Information
We offer
- Be part of one of the fastest growing digital kids brands
- Full responsibility to create your own games that will be enjoyed by millions of kids around the world
- Competitive salary and help with relocation from Visa arrangements to housing
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