• 招聘类型：社招
• 工作性质：全职

职位描述

The objective of this position is to initiate and drive marketing strategies and execute the plan by leading the target market analysis, organizing the specific events.

Essential Duties and Responsibilities

• Define the key target vertical markets road map and value proposition by deeply mining the marketing data
• Lead and support target market activities including but not limited to value proposition and messaging development, demand generation activities (direct mail, advertising, email communications, events and webinars), and industry specific marketing communications to internal and external stakeholders.
• Ensure that CAD China market value proposition are communicated and aligned with to Thermo Fisher China and global business unit.
• Interface with key customers to promote our marketing strategy, product roadmaps and gain feedback to keep upgrading our marketing strategy.
• Lead the vertical market analysis and sub-segmentations prioritization.
• Work with local and global marketing leadership, market communication team, product management, sales and functional areas to ensure that the marketing efforts for the specific vertical are on target
• Recognized as a Subject Matter Expert (SME), providing insights, leadership and strategic direction internally and externally. Scope casework, products, competitors, customer needs and market dynamics.

Knowledge, Skills, and Abilities necessary to perform essential functions

• College Degree (preferably in Marketing or Business) or higher
• 4+ years relevant experience
• Strong analytical skills in data mining, case study, business case creating
• Extensive experience in messaging and value proposition development
• Experience in leading projects in their entirety and in handling multiple projects with strong project management
• Experience in working in a matrix environment with multiple stakeholders and partners
• Experience in handling vendor relationships on all levels
• Experience in using contact management systems, CRM and/or marketing databases and the know-how to leverage its functionality to maximize lead generation and up
• Experience including industry events /conferences, webinars, and customer events
• Experience with budgeting and planning processes
• Outstanding written and verbal communication skills required Chinese & English

Desired Capabilities

• MBA
• Extensive direct marketing experience including but not limited to direct mail, email, SEO/SEM, social media, online and print advertising
• Working Conditions:
• 10-20% travel is required on periodic basis

Location:

• Shanghai

任职条件

同上

职位要求

• 学历要求：无
• 工作经验：无
• 外语要求：不需要