WW Marketing Media, Insights and Measurement COE Leader
LenovoSan francisco, california, united statesUpdate time: January 18,2021
Job Description
Position Description: We are seeking an experienced and innovative Marketer to lead the formation of our media, insights and marketing measurement center of excellence. This candidate has the opportunity to join a dynamic marketing organization poised for transformation with media and analytics at the heart of the capability set.  We are looking for a self-starting senior leader who has a proven track record of being able to set up high performing teams that scale globally. This ideal candidate has a demonstrated history of driving change and tangible impact in high-growth, fast-moving environments. The ideal candidate will design, develop and build the capabilities of this organization.  This candidate must be fluent in all aspects of research; quantitative and qualitative, creative assessment and optimization and research design.  This candidate will have deep expertise in media and will set the forward strategy for our company vis-à-vis the optimal modern media model.  This could contemplate in-house and external agency resources so experience in both areas is a requirement.  This candidate should also be fluent in data and analytics being able to link insight development, media performance/ mix modeling and other KPIs to ROI modeling. \- Collaborate with partner agencies on measurement, tracking and optimization strategies that address the entire customer journey across B2B and B2C environments. \- Advance our understanding of the consumer experience throughout that journey and identify opportunities for improvement. \- Champion new ways of thinking about how to measure performance in challenging situations and work with all parties to implement solutions About Lenovo Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world. Join us in defining our world of tomorrow and creating smarter technology for all! At Lenovo, we manufacture one of the world’s widest portfolios of connected products, including PCs (ThinkPad, Yoga, Lenovo Legion), tablets, smartphones and workstations as well as augmented and virtual reality (Mirage, ThinkReality) and smart home/o¬ffice solutions, software and services. Lenovo’s data center solutions (ThinkSystem, ThinkAgile) are creating the capacity and computing power for the connections that are changing business and society. #### Position Requirements: Bachelor’s degree MBA in Marketing preferred • 15 - 20+ years’ experience in insights, media and analytics/ROI skill sets • Proven Global experience • Experience in establishing new capabilities / organizations and effectively scaling them • Deep experience in both B2C and B2B • Exceptional analytical, problem solving, and critical thinking skills • Heavy digital experience – display, audio, video, social, search Preferred Qualifications: \- MBA • Ability to work in a multi-layered matrixed organization • Ability to influence outcomes and drive action • Agency and client-side experience We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

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