Web Analytics – Online Business
LenovoBengaluru, karnataka, indiaUpdate time: May 7,2021
Job Description
Position Description:
Responsibilities
Living and breathing all data related to consumer journeys on platforms in
Lenovo Etail biz
Set measurable objectives around developing a data-driven mindset in the
organization, as regards analytics and insights on web activity for Lenovo
Etail Biz
Manage, execute instrumentation and platform integration with our Analytics
toolkit, including Adobe SiteCatalyst, Adobe Test and Target and other Adobe
marketing technologies
Go deep into the data to uncover non-obvious insights that would allow us to
achieve higher engagement with web users, better ROI from marketing campaigns
and SEO
Create strong data visualization via dashboards, reports and automated
workflows that provide insights to business stakeholders in an easy-to-use and
on-demand fashion
Liaise with key stakeholders (IT, Brand, Regional Marketing, Digital Marketing
agencies, Lenovo corporate teams) in furthering our marketing objectives. Be
seen as the go-to person for all things Analytics.
#### Position Requirements:
5-7 years in data/analytics oriented roles
Expert-level skill with Adobe Analytics/Site Catalyst or similar Tier-1
business insights solution, and integration with other software suites for A/B
testing, e.g. Adobe Test and Target
Hands-on experience with digital marketing agencies, performance marketing,
SEO strategies, optimizing acquisition channels, attribution modeling
Bachelor’s degree in Computer Science, Applied Math, Statistics, Marketing or
similar. Advanced degree in a technical or data-oriented discipline preferred
Excellent communication, with stellar written, verbal and presentation skills,
influencing and persuasion to drive action of insights discovered through data
Self-starter, project management skills, and ability to convey the “so what”
behind data insights to marketing and extended business teams
Knowledge of SQL, Big Data technologies such as BigQuery, scripting languages
to process data, SEO best practices, CRM such as SalesForce Marketing Cloud,
are a plus
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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