Web Analytics – Online Business
LenovoBengaluru, karnataka, indiaUpdate time: May 7,2021
Job Description
Position Description: Responsibilities Living and breathing all data related to consumer journeys on platforms in Lenovo Etail biz Set measurable objectives around developing a data-driven mindset in the organization, as regards analytics and insights on web activity for Lenovo Etail Biz Manage, execute instrumentation and platform integration with our Analytics toolkit, including Adobe SiteCatalyst, Adobe Test and Target and other Adobe marketing technologies Go deep into the data to uncover non-obvious insights that would allow us to achieve higher engagement with web users, better ROI from marketing campaigns and SEO Create strong data visualization via dashboards, reports and automated workflows that provide insights to business stakeholders in an easy-to-use and on-demand fashion Liaise with key stakeholders (IT, Brand, Regional Marketing, Digital Marketing agencies, Lenovo corporate teams) in furthering our marketing objectives. Be seen as the go-to person for all things Analytics. #### Position Requirements: 5-7 years in data/analytics oriented roles Expert-level skill with Adobe Analytics/Site Catalyst or similar Tier-1 business insights solution, and integration with other software suites for A/B testing, e.g. Adobe Test and Target Hands-on experience with digital marketing agencies, performance marketing, SEO strategies, optimizing acquisition channels, attribution modeling Bachelor’s degree in Computer Science, Applied Math, Statistics, Marketing or similar. Advanced degree in a technical or data-oriented discipline preferred Excellent communication, with stellar written, verbal and presentation skills, influencing and persuasion to drive action of insights discovered through data Self-starter, project management skills, and ability to convey the “so what” behind data insights to marketing and extended business teams Knowledge of SQL, Big Data technologies such as BigQuery, scripting languages to process data, SEO best practices, CRM such as SalesForce Marketing Cloud, are a plus We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

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