GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an enthusiastic and ambitious Client Engagement Associate Director, to work across our GroupM’s three media agency Strategic and Tactical teams to assist internal and advertiser education, consulting and joint planning to deliver data-driven /programmatic campaigns and bring value and insights that demonstrate benefits to client’s business as in this digital transformation era.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Measures of success:

In three months

• Equipped with knowledge of Xaxis programmatic buying process.

• Understand [m]platform, Copilot AI.

• Understand Xaxis product solutions and selling points to clients.

• Be able to lead and manage programmatic campaigns independently and deliver client briefed outcomes eventually.

In six months

• Work closely with key stakeholders across the business (within GroupM) to identify and implement programmatic planning strategies and Xaxis products.

• Equipped with outcome consulting and account serving ability including deliver programmatic media strategy, data insights, move client from standard buying outcomes to its desired custom outcomes.

In 12 months

• Creating custom outcome projects, initiating and realizing product ideas together with brands, agencies and internal stakeholders.

• Manage existing and developing new relationships with clients and agencies.

3 best things about the job:

• Experience at or with DSP (DV360, TTD, Appnexus, Oath…etc) or DMP ( Adobe, Bluekai …etc) company.
• Comprehensive knowledge of the digital landscape and major players in the marketplace.
• Digital media planning or buying experience in 4A agencies.

Responsibilities :

• Reporting to the Client Engagement Director, with the following missions:

• Build a trusted relationship with the respectively responsible agency clients, and set up a programmatic step-by-step growth strategy by advertisers.

• Align with trader team and APAC regional team to provide excellent account servicing and ensure clients’ campaign deliver against expectation.

• Being responsible for the knowledge transfer of regional outcome media planning projects and functionality, also be brave to challenge conventional solutions and wisdom.

• Able to lead team to cope with frustration during transformation and need minimum supervision.

What You Will Need:

• At least 8 years’ experience in account servicing in TW digital industry, with DSP advertising technology experience is preferred.

• Having experience working with agencies is highly preferable

• Excellent written and presentation skills, both in Chinese and English.

• Comfortable with numbers and calculations

• Have experience with data and campaign analytics and insights

• Ability to manage multiple priorities and tasks

More about GroupM

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Taiwan

Taiwan is the fifth largest Asian market in terms of ad spend per capita. Here, TV is the most important form of media, with 89% penetration, but consumption rates are changing drastically, with 67% of TV watchers now getting their fix through the internet accessed on computers, mobiles, tablets and video on demand services.

Taiwan’s digital media market is truly a unique blend of local, regional and global players. It remains one of the most exciting cities in Asia, with friendly people, great food served round-the-clock and the best cost to quality-of-life ratio in the Asia Pacific region.