Job responsibilities
1- Oversee the quality of all content for the copywriting team, including in all channels, platforms, marketing campaigns;
2- Develop, write and edit clear and purposeful English copy across different media platforms and channels;
3- Establish a copywriting development plan according to each project, and understand the needs and requirements of each project;
4- Carry out and implement large-scale and small-scale whole-case marketing projects with internal design team, promotion, operation team and project manager, including annual-themed activities, press conferences, and pages of the official website;
5- Analyze the design, creativity, and content quality of competitors' various channels, and develop different content response strategies with the team;
6- Cooperate with the SEO team to optimize the content, improve the quality of the copy and the coverage of being searched;
7- Ensure that all copywriting is at an advanced level of content quality and accurately applicable to the brand's crowd profile;

Qualifications
1. Excellent English reading and writing skills, excellent English writing and creative skills, familiar with Western culture, overseas study experience is preferred;
2. Be able to produce original creative directions that can be used in a variety of media and different formats of content, from text, design, video and other forms;
3. Have a good visual taste, and have a certain understanding of the visual and text output of major electronic consumer brands;
4. Be able to obtain useful insights from product and consumer demand analysis, and be able to participate with the team to set product strategic positioning and provide consumers with brand experience.