Abbott Laboratories is looking for a e Commerce Lead for Nutritional Products Division. The position is based in commercial offices in Retiro.

Core Job Responsibilities

• Direct overall strategy in our digital sales channels (market places & Brick & Click) & tactic initiatives to promote: Brand building, engagement, buyers loyalty models, Ux, growth drivers, objectives, KPI, sales & activities to drive revenue and profitability (ROI) for eCommerce ecosystem at Abbott.
• Support negotiation regarding commercial strategies in our main e-retailers/strategic partners nation wide, managing successful wiw-win relationships.
• Manage eCommerce platforms & programs, CRM integration with our Marketing cloud & our customers data bases, content management tools & creative content design direction with agencies, digital campaigns planning, programmatic advertising, shopper journeys design & personalization, analytics / BI data processing & reporting aimed at supporting eCommerce channels.
• Direct IT integrations, cross company synergies, cross planning initiatives/campaigns & processes for our eCommerce ecosystems.
• Develop promotional strategies & tactics among our market place & Brick & Clicks, based on our funnel conversion analysis and  accompanied with the commercial and brand e-calendar alignment.
• Define, execute & control master product data, pricing strategies, enhanced content, product listings & unmissable products, hero images, taylor made content, SEO/SEM search strategies, products & visibility placement insitu.
• Digital Marketing and eCommerce Advisory to KAE/KAM in order to help them build long term collaborative relationships with their customers.
• Foresee arising & emerging digital channels to address new business opportunities (B2B, B2C, B2E, & Direct e-channels)
• Lead shopping trends insights gathering, investigate future trends & conduct market/behavioral researches, along with BI data managing & reporting.
• Manage overall eCommerce investment, budget, finance outlooks & Purchase Orders.
• Manage vendors, agencies, strategic allies and internal stakeholders to guarantee eCommerce success & development.

Minimum Education

BA Degree in Business Administration or International business, Industrial Engineering, Marketing & Advertising, Communication.

Post Graduate educations is highly valuable in complementary or related fields

Minimum Experience/Training Required

Min of 5 years of experience in the fields of eCommerce head or specialist, Digital Marketing,  Digital Marketing advisory, Programmatic Advertising planner & developer, Digital Transformation Consultancy, Digital Trade Marketing, Retail sales. Candidates from startups and digital companies are a must.

eCommerce and/or digital marketing skills

Experience in business administration, business development, project management & Marketing.

Analytic and strategic capabilities, Management skills, Experience in BI and Analytics tools: Google analytics. Preferably with fundamentals or Background in CMS, Cloud Marketing and CRM programs. FMGC, OTC or Retail experience is important

English full proficiency is required.

The job offers very good hiring conditions, excellent working environment and ample growth opportunities.