JOB PURPOSE:

This position will be responsible to support the execution of specific Caterpillar’s aftermarket eCommerce Marketing initiatives to grow online parts sales in China.

The China eCommerce Marketing Consultant will work with internal and 3rd party service providers and consultants for the development and implementation of projects.

This position requires marketing and digital knowledge, project management experience as well as excellent communications skills.

JOB DUTIES:

• Support Parts growth through the development and deployment of digital marketing programs

• Monitor eCommerce website performance with management tool (Google Analytics, Tableau…) to understand customer digital behavior and improve the customer online experience.

• Manage the marketing content display (promotion/Customer campaign) on eCommerce platform with content management system.

• Optimize customer online journey by providing customer-oriented content and A/B test

• Take lead on SEO management and manage agency for implementation.

• Customer story/testimonial/user generated content development.

• Support customer database management.

BASIC QUALIFICATIONS

• University degree preferably in Marketing

• 3+ years of experience in marketing or digital

• Project management experience

• Strong communications skills

• Accomplished in the use of business tools, data analysis

• Good English language capability

DESIRED QUALIFICATIONS:

• Strong sense of responsibility

• Ability to work independently and as part of a team

• Knowledge of industry

• Ability to identify and implement innovative solutions

上班地址：朝阳区 望京