When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.

Position Summary:

Reporting to the VP for BID China, will establish and lead a team of product marketing managers to ensure alignment on market-related programs to achieve annual growth and profitability objectives for all product lines. The Marketing Director role guides the business in both the Product Market Development and the Digital Marketing strategy.

Key Responsibilities include:

• Identify market segment trends and opportunities, develop and disseminate actionable information on target growth opportunities, product localization opportunities, accelerate new product introduction into market, introduce and shepherd product enhancements for existing products.
• Define and develop high-impact new product introductions roadmap with high return on investment that achieves product vitality targets.
• Systematically evaluate and execute programs that will drive near–term revenue through market knowledge and aptitude. Programs to include competitive assessments, selling techniques, ideas for promotions, and strength/weakness/opportunity/threat analysis. Support the sales organization in developing campaigns to increase awareness and generate leads.
• Develop and execute effective training programs for all current and new products emphasizing product competitive advantages, “sell against” strategies and tactics and provide on-going sales support to move customers toward offerings.
• Oversee the development of marketing communications platform that reinforces business unit’s capabilities to current and potential customers.
• Key responsibilities include but not limited to trade show participation, trade show attendance, seminar participation and white paper presentations, web site programs, brochures, advertising, exhibitions, media, news releases, and direct mail campaigns.
• Lead efforts to enhance and implement web, email marketing, and social media strategy to more effectively reach customers and achieve annual growth goals.

Minimum Requirements/Qualifications:

• Bachelor’s Degree in a related field. MBA or Masters preferred.
• 8-10 years of related experience including data analytics, digital marketing etc.
• Excellent problem solving skills with attention to detail; ability to step back and analyze the overall business impact.
• Strong verbal and written communications skills and ability to support business unit executives with analysis and presentations.
• Willingness to dig into details and analyses variances and trends.
• Strong systems skills with working knowledge of Excel, PowerPoint.
• Strong organizational, problem-solving, and analytical skills, able to manage priorities and workflow.
• Ability to travel up to 50% of time to support business objectives.

At Thermo Fisher Scientific, each one of our 50,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer. Apply today http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.