Specialist - Social Media Operations
McKinsey & CompanyShanghaiUpdate time: September 16,2019
Job Description

Qualifications

  • Bachelor’s degree; Master's degree is a plus
  • 1-3 years of relevant work experience as a social media specialist or similar role
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development
  • Familiarity with online marketing and major marketing channels
  • Good understanding of SEO and social media KPIs
  • Team player with great interpersonal and communication skills
  • Critical thinker and problem-solving skills
  • Fluency in English and capability to effectively communicate information and ideas

Who You'll Work With

You’ll be based in Shanghai and will work as part of our newly established group, Business Development Accelerator (BDA). The mission of this group is to help business leaders build transformative businesses, including new business prototyping and launching, sales/partnership searching, etc. BDA works with companies that are facing critical transformative moment and need executional and operational level assistance, including but not limited to MNCs, conglomerates as well as segment leaders.

BDA leverages a broad base talent network with highly-relevant experience to deliver function-specific expertise such as partner securing, regulatory relationship building, etc. Exclusively devoted to accomplishing challenging and complex transformations, BDA provides incremental business impact to what typical management consulting firms do, by performing executional implementation support.

Working at BDA means career acceleration, entrepreneurship, and professional development. An executive’s ability to lead through change and to obtain measurable results within a team are skills that are very much in demand, and therefore valued. BDA acts as an exceptional “transformation academy” given the diversity and the level of issues at stakes of interventions. Experience in BDA will cultivate central capabilities and hence accelerate career development in an operational executive’s role. BDA combines the advantages of a “start-up” - light hierarchy, autonomy, freedom of expression and initiative – and those of a large group – available resources to develop one’s projects.

What You'll Do

You’ll set up and optimize company pages within each platform to increase the visibility of social content and will manage day-to-day social media presence across channels, including LinkedIn, Weibo and WeChat.

In this role you’ll generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news). You will monitor and capture social media analytics to support decision making processes on strategy and best practices. You’ll collaborate with other departments to manage reputation, identify key players and coordinate actions.

You will respond to client comments via social media channels in a timely manner and with the correct information. You’ll need to provide event support at assigned events through live social media coverage.

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