Digital Transformation & Innovation (Sr.) Specialist (Contract)
RocheTaibeiUpdate time: August 26,2019
Job Description
- Operate digital ecosystem, includes HCP portal, e-newsletter, Line@, consent management, OCID registration system.
- Co-work with commercial team and medical team to optimize cross-channel campaign via ecosystem.
- Gathering marketing requirement of ecosystem, and cooperating with regional development teams/ local vendor & agency to implement to improve usability and functionality.
- Promote HCP portal to drive broader impact on market.
- Maintain quality and schedule of content/message/graphic/creative on digital eco-system
- Monitoring customer engagement dashboard to track, capture and interpret customers’ behaviour to optimize digital content and user interface.
- Build up product roadmap and implement base on marketing requirement and current function enhancement.
- Initiate promotion campaign to drive HCP portal higher penetration.
- Operate and optimize digital eco-systems and cross-channel campaign
- Collect insights from user behaviour to support cross-channel strategy shaping.
- Test, debug, gatekeeper of usability of digital eco-system.
- Support digital department to establish and enhance digital capability of Roche Taiwan.
- Drive sharing of best practice & lessons learned
- Relevant and significant digital marketing experience, preferably with digital agency
- Has demonstrated experience of leveraging science for customer engagement, branding, and positioning.
- Complex project management experience
- Experience managing agency and supplier performance
- Proven track record of high performance
- Innovation & ‘customer centric’ design methodologies
- Customer experience and service design
- Digital analytics
- Digital/customer online research and landscape
- Who we areAt Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche is an equal opportunity employer.
Scope of Position :
Objectives:
Outputs:
Primary Responsibilities and Accountabilities
Requirements:
1. Proficiency in English
2. Experience:
3. Knowledge:
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