Digital Transformation & Innovation (Sr.) Specialist (Contract)
RocheTaibeiUpdate time: August 26,2019
Job Description

    Scope of Position :

    Objectives:

    • Operate digital ecosystem, includes HCP portal, e-newsletter, Line@, consent management, OCID registration system.
    • Co-work with commercial team and medical team to optimize cross-channel campaign via ecosystem.
    • Gathering marketing requirement of ecosystem, and cooperating with regional development teams/ local vendor & agency to implement to improve usability and functionality.
    • Promote HCP portal to drive broader impact on market.

    Outputs:

    • Maintain quality and schedule of content/message/graphic/creative on digital eco-system
    • Monitoring customer engagement dashboard to track, capture and interpret customers’ behaviour to optimize digital content and user interface.
    • Build up product roadmap and implement base on marketing requirement and current function enhancement.
    • Initiate promotion campaign to drive HCP portal higher penetration.

    Primary Responsibilities and Accountabilities

    • Operate and optimize digital eco-systems and cross-channel campaign
    • Collect insights from user behaviour to support cross-channel strategy shaping.
    • Test, debug, gatekeeper of usability of digital eco-system.
    • Support digital department to establish and enhance digital capability of Roche Taiwan.
    • Drive sharing of best practice & lessons learned

    Requirements:

    1. Proficiency in English

    2. Experience:

    • Relevant and significant digital marketing experience, preferably with digital agency
    • Has demonstrated experience of leveraging science for customer engagement, branding, and positioning.
    • Complex project management experience
    • Experience managing agency and supplier performance
    • Proven track record of high performance

    3. Knowledge:

    • Innovation & ‘customer centric’ design methodologies
    • Customer experience and service design
    • Digital analytics
    • Digital/customer online research and landscape
  • Who we are
    At Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

    Roche is an equal opportunity employer.

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