Manager Digital Paid Media , Greater China & Mongolia
Hilton CorporateShanghaiUpdate time: August 13,2019
Job Description
Work Locations
:Hilton - Area Office - Greater China and Mongolia
4205, Bund Centre 222 Yan An Road East
Shanghai 200002
The Manager, Digital Paid Media - GCM with Hilton will be the dedicated point of contact for all GCM paid channel activities with internal & external stakeholders globally. All Hilton paid channel requirements within GCM including hotel level are the responsibility of this role.
What will I be doing?
What will I be doing?
- Provides local stakeholder contact regarding Digital Acquisition paid channels, data, tracking & reporting systems related to online paid channel activity.
- Responsible for collaborating with International channel leads & prioritizing GCM market performance.
- Responsible for collaborating with Brand Marketing & supporting GCM market initiatives.
- Provide commercial support to digital campaign management team communications
- Works with key stakeholders, agencies and departments in Global Online, structuring the resources and activities of the department/project so objectives are accomplished.
- Disseminates, organizes and communicates assignments and projects within the department/project team.
- Has a cross-channel perspective, and seeks to instigate improvements to process across PPC, Display, Dynamic retargeting, Meta search, and Affiliates (within GCM).
- Innovates. Constantly seeks to place Hilton activities within GCM at the forefront of online marketing via technological enhancements & improvements in process.
- Manages third party relationships; identifies required vendors, negotiates and monitors quality and cost of services.
- Owns paid channel activities within GCM, and seeks to drive optimal channel performance & revenue growth.
- Trial and implement new local services and share Best Practices within digital acquisition for onward communication /sharing with Brands, Customer Marketing and other Global online teams.
- Assesses actual performance against standards to determine whether the Digital Acquisition department performance are on target to reach goals and takes corrective actions as necessary.
- Operates within established budgetary parameters.
What are we looking for?
The success in this role will demonstrate itself through the following attributes and skills:
Required Qualifications
Preferred Qualifications
What will it be like to work for Hilton?
Hilton is one of the largest and fastest growing hospitality companies in the world, with more than 5,100 properties with more than 838,000 rooms in 103 countries and territories. In the nearly 100 years since our founding, we have defined the hospitality industry and established a portfolio of 14 world-class brands, including our flagship Hilton Hotels & Resorts brand, which is the most recognized hotel brand in the world. We have more than 69 million members in our award–winning customer loyalty program, Hilton Honors.
The success in this role will demonstrate itself through the following attributes and skills:
Required Qualifications
- Four (4) years of experience in online marketing roles in Greater China.
- Substantial experience in digital agency performance management or working experiences with digital agencies
- Effective communication skills, with the ability to clearly and concisely express ideas both verbally and in writing.
- Ability to analyse website performance data (i.e. financial, statistical and/or performance).
- Strong problem solving skills
- Strong project management skills, including the ability to manage details through to completion and ensure project deadlines are met.
- Working knowledge of Microsoft Excel.
- Understand of principles and practical application of driving engagement and awareness of websites.
- Expert knowledge of Google AdWords & DoubleClick. Good understanding of web site tracking systems, and experience in using at least one such major system such as Adobe.
- Existing relationships with major media owners & search engines within GCM.
- Advance understanding of all online channels, such as paid search, online display advertising, affiliates, SEO. Proven record of planning, managing & optimizing paid search/online activity to budget and revenue targets
- Fluent in English & Mandarin
Preferred Qualifications
- Extensive knowledge of integrated marketing strategy or digital marketing experience and eCommerce experience.
- Extensive experience reviewing data, manipulating data, and developing insights
- Experienced presenting findings (story-telling) to internal and/or external customers and provide strategic recommendations.
- Extensive managerial experience
What will it be like to work for Hilton?
Hilton is one of the largest and fastest growing hospitality companies in the world, with more than 5,100 properties with more than 838,000 rooms in 103 countries and territories. In the nearly 100 years since our founding, we have defined the hospitality industry and established a portfolio of 14 world-class brands, including our flagship Hilton Hotels & Resorts brand, which is the most recognized hotel brand in the world. We have more than 69 million members in our award–winning customer loyalty program, Hilton Honors.
EOE/AA/Disabled/Veterans
Schedule
: Full-timeBrand : Hilton Corporate
Shift
: Day JobJob Level
: ManagerJob
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