JOB PURPOSE:

• Marketing execution excellence: promotion model, KPI management and standardization
• Speaker development and management.
• Customer promotion strategy development across different channels.
• Local marketing management.
• Leveraging the Marketing Excellence thinking from global and China to ensure the best practice cascading in DBU.

KEY ACCOUNTABILITIES:

• Implement 5 step process across areas, including identifying working priorities, key hospital development, customer management, action plan, tracking and evaluation, etc.
• Speaker development plan across central/local/medical, usage and ranking management.
• Customer segmentation analysis, key customer development strategy, improve coverage through call, activity and digital channels.
• Local marketing planning and KPI management, activity and budget management, local marketing team capability development.
• Quarterly analyse business performance by region and review local plans (QRBP).
• Working with global and CE MEx team to support brand panning. Participate meetings, champion a common consistent Marketing language throughout the organisation.
• Coordinator of Multi-Channel Engagement across brands, ensure digital platform adoption
• Work with Marketing Director, Finance and CE on resource allocation best practices between brands, channels and project opportunities
• Serve as BU interface for managing promotion related systems, such as approval systems, tracking systems, etc.
• Assist compliance to ensure program design and execution follow company policies and standards

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

College degree and above, MBA is preferred

Experience & knowledge:

• Minimum 8 years marketing management experiences of key brands in MNC
• Minimum 3 years people management experiences in MNC
• Passionate about Marketing, Learning, Coaching/Development
• Strong capabilities in makerting and planning, with successful track record in developing creative and innovative strategies for business development.
• Experience in cross functions working and budget management.
• Sales management experience.
• Fluent English in speaking and writing

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.