No Relocation Assistance Offered
# 74154 - Guangzhou, Guangdong, China

Leads all Digital Marketing and Media initiatives for CP China, defining strategy and leading all cross-category digital projects, media, and leadership of the digital IMCs for key brand activations. Develop Colgate Brand big idea campaign media plan in Taobao and JD, coordinate and drive E-com product Innovation, CRM management

• Lead consumer engagement digital transformation via mapping digital led consumer experience journey.
• Champion the knowledge center of digital ecosystem evolvement and trend.
• Manage media / digital negotiations, buys and tracking. Media vendor management.
• Monitor and share market digital trends, competitor and industry news and best practices regularly and come out proposal to drive Colgate media ideas
• Partner with Brand Marketing teams to deliver brand campaign and engagement to increase trial and repeat.

Develop CRM system to increase consumer engagement and purchase, via synergizing with big data analytics as well as brand campaigns.

7. Commercial savvy

Special Knowledge: Deep understanding of China Digital Trends and key players, especially vendors. Understanding of Digital Strategy as it fits into overall Brand & Marketing Strategy. Experience with or understanding of E-Com environment in China, especially from the Manufacturer side a plus. Competency in digital platforms, including Mobile & Social Media. Knowledge on CRM management. Excellent English skills.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.

For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education programme, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love programme please visit http://www.hillspet.com. To learn more about Tom’s of Maine please visit http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.